Sr. Manager, Brand Campaigns - Contract

Instacart; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A leading company is seeking a Sr. Manager, Brand Campaigns to shape the future of its brand through innovative consumer campaigns. This role involves collaboration with various teams to drive brand equity and market presence. The ideal candidate will have extensive experience in brand management and campaign leadership, with a strong focus on communication and project management skills.

Qualifications

• 7+ years in brand management/strategy.
• At least 2 years leading consumer campaigns.

Responsibilities

• Lead strategy and execution for high-visibility consumer campaigns.
• Collaborate with teams to develop impactful brand campaigns.
• Analyze competitors and identify strategic opportunities.

Skills

Communication

Project Management

Brand Management

Education

Bachelor's Degree

Job description

Join to apply for the Sr. Manager, Brand Campaigns - Contract role at Instacart

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. We see exciting complexity and endless opportunity to serve the varied needs of our community through grocery delivery, offering safe and flexible earnings to Instacart Personal Shoppers.

Instacart has become a lifeline for millions, and we’re building a team to push our shopping cart forward. If you’re ready to do the best work of your life, come join us.

Instacart is a Flex First team

Our employees have the flexibility to choose where they work—whether from home, an office, or your favorite coffee shop—and stay connected through in-person events. Learn more about our flexible work approach.

Overview

We’re seeking a Sr. Manager, Brand Campaigns to lead strategy and execution for our high-visibility consumer campaigns. This role involves collaborating with Brand, Product, Media, Creative, and Communications teams to develop impactful brand campaigns.

As part of the Brand Strategy team, you’ll develop strategies that foster brand love and reinforce our market position. This is a remote contractor role reporting to the Head of Brand Strategy.

About The Role

This position offers an exciting opportunity to shape the future of the Instacart brand and lead major campaigns, including Seasonal and Evergreen initiatives.

About The Job

• Collaborate with the Media team to develop media strategies that drive results and build brand equity.
• Work closely with Product Management to ensure campaign readiness across product touchpoints.
• Partner with Analytics to develop measurement frameworks for campaign effectiveness.
• Coordinate with Organic Social, Influencer, and Activation teams to extend campaigns into new spaces for shareability and earned media.
• Gather data, derive insights, and identify strategic opportunities to impact business growth.
• Innovate in brand applications touching consumers and culture through partnerships, collaborations, and activations.
• Advocate for brand thinking across campaigns and ensure alignment with our community values.
• Continuously analyze competitors and identify white space opportunities.

About You

Minimum Qualifications

• Bachelor's Degree required
• 7+ years in brand management/strategy
• At least 2 years leading consumer campaigns
• Excellent communication skills, capable of engaging at senior levels
• Strong project management skills and ability to prioritize effectively
• Understanding of marketing functions and paid media landscapes

Preferred Qualifications

• Experience leveraging consumer insights and data-driven campaign development
• Experience creating cross-channel marketing plans
• Resourceful, detail-oriented, and adaptable in various work environments

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Marketing and Sales
• Industries: Software Development