Sr. Manager Automation & Personalization

Pega; Waltham (MA); On-site; USD 130,000 - 202,000; Full time

Benefits offered by this job

Competitive global benefits

Bonus incentive

Employee equity

Job summary

Pega is looking for a Sr. Manager Automation & Personalization to lead lifecycle marketing initiatives.

You will govern our marketing automation platform, design campaign hierarchies, and ensure end-to-end lifecycle programs that connect campaigns to pipeline and measurable outcomes. You will build integrations between CDH, CRM Sales Automation, and data tools, apply AI to boost personalization, and coach cross-functional teams to deliver scalable, data-driven marketing solutions that impact

Qualifications

• Bachelor’s degree or equivalent experience.
• 10+ years in marketing operations, marketing automation, or lifecycle marketing.
• Hands-on expertise with enterprise marketing automation platforms (CDH/Marketo/Eloqua/HubSpot).
• Experienced with system integrations, REST APIs, and third‑party data tools (Demandbase/ZoomInfo).

Responsibilities

• Govern CDH as the marketing automation platform, designing and optimizing lifecycle programs.
• Design and govern a campaign hierarchy linked to pipeline with measurable performance.
• Build and manage integrations between CDH, CRM Sales Automation, and third‑party tools.
• Apply AI to automate repetitive tasks and improve personalization relevance.
• Coach teammates and collaborate across Marketing, GTM Ops, and Data to scale solutions.

Skills

Marketing operations

Marketing automation

REST APIs

SQL

Data governance

AI tools

Cross-functional collaboration

Communication

Business mindset

Coaching

Education

Bachelor’s degree or equivalent experience

Tools

Customer Decision Hub

Marketo

Eloqua

HubSpot

Demandbase

ZoomInfo

Job description

Sr. Manager Automation & Personalization

We are the Lifecycle Marketing & Automation team, a lean but collaborative group optimizing a home-grown marketing automation foundation in Pega’s own Customer Decision Hub. We turn lifecycle strategy into reliable, scalable programs, working closely with Marketing, GTM Ops, Product, and Data teams. In this role, you will help shape how we engage every customer and prospect.

Picture Yourself at Pega:

At Pega, you will help shape how a global software company known for AI decisioning and workflow automation engages its own customers and prospects. You will build the systems behind our lifecycle marketing, see the direct impact of your work on pipeline and customer experience, and have a real voice in how our marketing operations function evolves.

What You'll Do at Pega:

• Govern Customer Decision Hub (CDH) as our marketing automation platform, building and optimizing the lifecycle programs that nurture prospects and customers.
• Design and govern a campaign hierarchy that connects campaigns to pipeline and makes performance measurable.
• Build and manage the integrations between CDH, our CRM Sales Automation (SA), and third-party tools such as Demandbase and ZoomInfo, in partnership with marketing contact data teams.
• Apply AI to automate repetitive operational work and to raise the relevance of our personalization.
• Coach teammates and collaborate with Marketing, GTM Ops, and Data to turn business needs into scalable solutions.

Who You Are:

• You hold a bachelor's degree (or equivalent experience) and have 10+ years of experience in marketing operations, marketing automation, or lifecycle marketing.
• You have deep, hands-on expertise with an enterprise marketing automation platform such as Customer Decision Hub, Marketo, Eloqua, or HubSpot, and have implemented a campaign hierarchy and lifecycle programs end to end.
• You are experienced with system integrations, REST APIs, and third-party platforms such as Demandbase and ZoomInfo, and are proficient in SQL.
• You enjoy partnering with marketing contact data and data governance teams to keep data accurate and usable.
• You know AI tools well and are excited to apply them to automate operational work.
• You are business-minded, connecting operational work to pipeline, revenue, and ROI.
• You communicate clearly, collaborate well with marketing, data, and technology partners, and enjoy coaching others.

What You've Accomplished:

• Implemented a campaign hierarchy and lifecycle programs that improved reporting accuracy and connected marketing activity to pipeline.
• Replaced manual or fragile workflows with reliable, documented, and monitored automation.
• Integrated a marketing automation platform with a CRM and third‑party data tools, and worked with data teams to improve contact data quality.
• Introduced AI-assisted approaches that saved your team time or improved campaign quality.
• Coached teammates or guided cross-functional partners through complex platform changes.
• Gartner Analyst acclaimed technology leadership across our categories of products.
• Continuous learning and development opportunities.
• An innovative, inclusive, agile, flexible, and fun work environment.
• Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company.

Additional Information

Base salary range for this role is 129,800 - 201,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.

Job Category: Marketing

Location: US - Massachusetts - Waltham

AI in Action – Responsible Use of AI in Recruitment
Pega embraces the responsible use of artificial intelligence (AI) to improve efficiency, consistency, and fairness across our business. We encourage thoughtful and ethical adoption of AI technologies that support people—not replace them. We may use AI-enabled tools in our recruitment process. These tools are designed to assist us by providing insights and operational support.

All hiring decisions are made based on human review and judgment. You may have the right to request human review, provide additional information, or raise questions about how such tools are used.

Culture
At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.

We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.

As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

This same mindset shapes how we work, encouraging curiosity, continuous learning, and smarter ways of working with AI. At Pegasystems, we believe the best ideas come from curious people who embrace change, learn continuously, and use AI to work smarter and move faster. Guided by our values, we bring a growth mindset to every challenge and create lasting impact together.

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For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.

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If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre- employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

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