Sr. Manager Marketing Contact Data Strategy

Pega; Waltham (MA); On-site; USD 130,000 - 202,000; Full time

Benefits offered by this job

Employee equity

Bonus incentive

Competitive benefits

Job summary

Pegasystems in Waltham, MA seeks a marketing data professional to shape the contact data strategy within the Lifecycle Marketing & Automation team. You will improve data quality, governance, and the use of lead and contact data across MAPs and CRMs to power segmentation, campaigns, and pipeline.

You will work with MDM, Marketing Automation, GTM/Sales Ops, and IT to define standards and drive data projects that matter. Strong data analytics and cross-functional collaboration are essential.

Qualifications

• What you know: data quality and governance for marketing contact data.
• Ability to analyze data health and translate findings for marketing teams.
• Experience with MAPs and CRMs and data enrichment platforms.
• Familiarity with GDPR, CCPA, CAN-SPAM and related compliance.

Responsibilities

• Shape the marketing contact data strategy and roadmap.
• Analyze lead/contact data health and contribute to the data quality scorecard.
• Improve person-to-account matching and data logic across systems.
• Support data hygiene, imports, and governance practices including GDPR/CCPA/CASL/CAN-SPAM.
• Collaborate cross-functionally to enable accurate segmentation for campaigns and ABM.

Skills

Data quality

Data governance

Analytical thinking

Cross-functional collaboration

Tools

ZoomInfo

6sense

Demandbase

LinkedIn Sales Navigator

Job description

We are the Lifecycle Marketing & Automation team, a lean but collaborative group optimizing a home‑grown marketing automation foundation in Pega’s own Customer Decision Hub. We turn lifecycle strategy into reliable, scalable programs, working closely with Marketing, GTM Ops, Product, and Data teams. In this role, you will help shape our marketing contact database in support of how we engage every customer and prospect.

Picture Yourself at Pega:

Pegasystems is seeking an experienced marketing data professional to help shape and advance our marketing contact data strategy. Sitting within the Lifecycle Marketing and Automation team, this role is focused on the quality, governance, and strategic use of lead and contact data across our B2B marketing ecosystem.

You will be a key contributor to initiatives that improve how we acquire, validate, enrich, and maintain marketing contact data — ensuring it is accurate, timely, and complete enough to power segmentation, campaigns, and pipeline. You will work closely with MDM teams, Marketing Automation, GTM/Sales Operations, and IT to help define standards and drive execution on contact data projects that matter.

You are a B2B marketing operations professional who genuinely cares about data quality. You understand the downstream impact of a bad email address, a mismatched domain, or a contact tied to the wrong account. You are comfortable working in MAPs and CRMs, you know how leads and contacts behave differently in those systems, and you can run an analysis to identify where data is falling short — and articulate clearly what needs to change.

You enjoy collaborating across teams, translating business needs into data requirements, and contributing your expertise to a team that is continuously improving how it manages one of marketing’s most critical assets: its contact database.

What You’ll Do at Pega:

• Help shape the marketing contact data strategy and roadmap, surfacing data quality trends and recommending initiatives that improve marketing performance.
• Run regular analyses of lead and contact data health and contribute to the data quality scorecard across accuracy, completeness, timeliness, and consistency.
• Improve person-to-account matching and domain and email data logic, including comparing Pega’s person identifiers against vendor IDs such as ZoomInfo and Demandbase.
• Support standardized list import, data hygiene, and governance practices, including compliance with GDPR, CCPA, CASL, and CAN‑SPAM.
• Partner cross‑functionally so contact data supports accurate segmentation for campaigns, ABM programs, and nurture tracks.

Who You Are:

• You care about data quality for a practical reason: you understand how it affects campaign performance, pipeline accuracy, and the team’s credibility with the business.
• You are analytical and curious — you dig into data to understand what is happening, not just report that something is wrong.
• You communicate clearly across technical and non‑technical audiences, and you bring structure to ambiguous problems.
• You are collaborative by nature — you contribute your expertise, ask good questions, and help the team make better decisions.
• You are comfortable operating in a global, cross‑functional environment where priorities shift and no two data problems are exactly alike.

What You’ve Accomplished:

• Managed leads and contacts across a marketing automation platform and a CRM, with a solid understanding of how records are synced and governed across both.
• Run data analyses that compared record sets, evaluated match rates, and identified gaps, and summarized the findings for a marketing audience.
• Worked with data enrichment and intent platforms such as ZoomInfo, 6sense, Demandbase, or LinkedIn Sales Navigator.
• Collaborated with MDM or IT data teams, alongside marketing, automation, and legal stakeholders, to improve data standards.
• Gartner Analyst acclaimed technology leadership across our categories of products.
• Continuous learning and development opportunities.
• An innovative, inclusive, agile, flexible, and fun work environment.
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.
• #LI-DR1

Additional Information

Base salary range for this role is 129,800 - 201,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.

Job Information

Job Category: Marketing Location: US - Massachusetts - Waltham

AI in Action – Responsible Use of AI in Recruitment

AI in Action – Responsible Use of AI in Recruitment
Pega embraces the responsible use of artificial intelligence (AI) to improve efficiency, consistency, and fairness across our business. We encourage thoughtful and ethical adoption of AI technologies that support people—not replace them. We may use AI‑enabled tools in our recruitment process. These tools are designed to assist us by providing insights and operational support.

All hiring decisions are made based on human review and judgment. You may have the right to request human review, provide additional information, or raise questions about how such tools are used.

Culture

Culture
At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.

We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.

As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

This same mindset shapes how we work, encouraging curiosity, continuous learning, and smarter ways of working with AI. At Pegasystems, we believe the best ideas come from curious people who embrace change, learn continuously, and use AI to work smarter and move faster. Guided by our values, we bring a growth mindset to every challenge and create lasting impact together.

Export Compliance

For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.

Accommodations

If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

Other Legal Notices

Labor Condition Applications
Pegasystems Limited U.K. Gender Pay Gap Statement
EEO/AA Policy Statement
Your Employee Rights Under the Family and Medical Leave Act
E-Verify Notice
Employee Polygraph Protection Act Rights

Privacy Notices

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California (CCPA)
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ANZ, Singapore, Hong Kong & Japan
Brazil (LGDP)