Director, Analytics, Data and Audience Services

Rise, a Quad agency; Chicago (IL); Hybrid; USD 122,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement savings

Paid time off

Holidays

Job summary

Rise and Quad seeks a Director, Analytics, Data and Audience Services to lead data-driven marketing solutions for Quad’s Direct Marketing business. You will drive pre-sale strategy, shape client engagements, and design analytics-led audience strategies to win proposals and high-impact programs.

Reporting across sales, strategy, and analytics, you will translate client challenges into differentiated approaches, partnering with internal teams to ensure feasible, scalable solutions.

Qualifications

• 12–15+ years in direct marketing, CRM, or data-driven marketing environments.
• Significant experience in client-facing, pre-sale, or solution strategy roles.
• Background in agency, marketing services, or data-driven organizations (e.g., Epsilon, Merkle, Acxiom, Wiland).

Responsibilities

• Lead development of audience and data strategies for new business and organic growth opportunities.
• Shape deal strategy, scope, and positioning with sales and account leadership.
• Define how data, segmentation, and analytics will be applied to achieve client objectives.
• Translate client business challenges into clear, actionable marketing and data solutions.
• Play a key role in RFP responses, proposal development, and pitch presentations.
• Act as a senior SME in audience, data, and direct marketing analytics in client conversations.
• Lead discovery sessions to uncover client needs, data availability, and opportunities.

Skills

Direct marketing

CRM

Data-driven marketing

Pre-sale strategy

Client-facing

Job description

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

Role Overview

The Director, Analytics, Data and Audience Services leads the development and positioning of data-driven marketing solutions for Quad’s Direct Marketing business. This role is primarily focused on pre-sale strategy, client engagement, and solution design, ensuring that audience data and analytics are effectively leveraged to shape winning proposals and high-impact marketing programs.

Operating at the intersection of sales, strategy, and analytics, this individual partners with account leadership and business development teams to define how data is used to drive client outcomes. The role is responsible for translating client challenges into clear, differentiated audience strategies and analytic approaches that align with Quad’s integrated capabilities.

This is a front-end, consultative leadership role with emphasis on influencing deal strategy, shaping scope of work, and establishing the foundation for successful execution.

Location: Chicago or Sussex offices, 4 days a week; Remote if outside of the Quad office locations

Please note: This position is not eligible for visa sponsorship, including F-1 visa holders requiring CPT, OPT, or future H-1B sponsorship. Candidates must be authorized to work in the United States without current or future immigration sponsorship.

Key Responsibilities

Pre-Sale Strategy & Solution Leadership

• Lead the development of audience and data strategies for new business and organic growth opportunities.
• Partner with sales and account leadership to shape deal strategy, scope, and positioning.
• Define how data, segmentation, and analytics will be applied to achieve client objectives.
• Translate client business challenges into clear, actionable marketing and data solutions.
• Play a key role in RFP responses, proposal development, and pitch presentations.

Client Engagement & Thought Leadership

• Act as a senior subject matter expert in audience, data, and direct marketing analytics in client conversations.
• Lead discovery sessions to uncover client needs, data availability, and opportunity areas.
• Present strategic recommendations that connect data capabilities to measurable business outcomes.
• Build credibility with senior client stakeholders through clear, insight-driven thinking.

Audience Strategy & Data Application

• Identify Opportunities and Define frameworks to meet clients defined outcomes:
  • What is the best Data and Audience Approach (1st Party or Acquisition audiences)
  • Segmentation
  • Test-and-learn strategies
  • Measurement approaches
  • Multi-Channel campaigns
• Ensure solutions reflect best practices in direct mail and data-driven marketing.

Analytics Framing & Interpretation (Pre-SOW)

• Establish the analytic approach and success metrics for proposed programs.
• Define how analytics will be used to:
  • Define testing criteria
  • Measure performance
  • Inform optimization
  • Demonstrate ROAS
• Translate analytic concepts into clear, client-friendly narratives during the sales process.
• Ensure proposed analytic solutions are aligned with business goals and operational feasibility.

Cross-Functional Solution Alignment

• Collaborate with internal teams (analytics, data, media, production) to ensure proposed solutions are:
  • Feasible
  • Scalable
  • Differentiated
• Align data strategy with Quad’s broader media, creative, and production capabilities.
• Ensure clarity between what is proposed and what can be delivered.

Go-to-Market & Capability Development

• Help shape how Quad positions audience data and analytics within Direct Marketing offerings.
• Contribute to development of Sales enablement materials, case studies, and solution frameworks
• Stay current on trends in Direct marketing and CRM, Audience data and identity, and Privacy and regulatory considerations

Experience

• 12–15+ years in direct marketing, CRM, or data-driven marketing environments
• Significant experience in client-facing, pre-sale, or solution strategy roles
• Background in agency, marketing services, or data-driven organizations (e.g., Epsilon, Merkle, Acxiom, Wiland)

Salary

Employees can be expected to be paid an annualized salary range of $122,040-$160,000, based on variations in knowledge, skills, experience and market conditions.

Benefits

We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

EEO Statement

Rise and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.

Drug-Free Workplace