Sr. Lifecycle Marketer

PRISM Vision Group; New Providence (NJ); Remote; USD 90,000 - 120,000; Full time

Job summary

Prism Vision Group is seeking a Senior Lifecycle Marketer to lead patient email programs across multi‑practice PVG. You will own lifecycle campaigns from acquisition through reactivation and manage calendars aligned to provider ramp‑ups and seasonal needs.

The role emphasizes hands‑on execution, collaboration with practice leaders, and strict adherence to brand and compliance standards while driving growth and performance metrics.

Qualifications

• 5–8+ years in lifecycle marketing, email marketing, CRM marketing, growth marketing, or marketing automation, preferably in healthcare or multi-site provider groups
• Experience in email campaign strategy, segmentation, and optimization
• Lifecycle programs tied to acquisition, retention, recall, or reactivation
• Cross-functional campaign management across marketing, operations, analytics, and vendors

Responsibilities

• Own annual planning, weekly execution, and optimization of email programs across PVG practices
• Develop segmented lifecycle campaigns for acquisition, retention, recall, reactivation, and cross-service growth
• Create and manage campaign calendars aligned to practice priorities and seasonal needs
• Partner with practice leaders and teams to identify campaign opportunities and ensure operational readiness
• Write, QA, deploy, and monitor patient‑facing email communications with stakeholders and vendors
• Identify and execute growth opportunities across PVG practices, including new provider ramp‑up and location campaigns
• Translate growth needs into targeted marketing campaigns with clear objectives and timelines
• Support development of reusable campaign playbooks, templates, and workflows
• Ensure campaigns align with PVG brand, compliance, and messaging needs
• Monitor performance metrics and provide data‑driven recommendations for improvements
• Develop recurring performance summaries for leadership and stakeholders
• Maintain regular reporting cadence on campaigns and optimization opportunities

Skills

Lifecycle marketing

Email marketing

CRM marketing

Growth marketing

Marketing automation

Data‑driven

Strong writing

Tools

CRM software

Email Service Provider

Job description

Overview

Reporting to the Sr. Director of Growth, Marketing and Analytics, this exempt role is REMOTE.

Compensation Range: $90,000-120,000 (Dependent on Experience)

The Senior Lifecycle Marketer is a growth-oriented marketing leader responsible for developing, executing, and optimizing patient and referral lifecycle programs across Prism Vision Group practices. This role owns email marketing and related growth opportunities that support patient acquisition, retention, reactivation, provider growth, and practice-level performance:

• Patient email marketing, segmentation, automation, and campaign execution
• Lifecycle programs that increase appointment volume, retention, and reactivation
• Practice-level growth initiatives tied to providers, services, locations, and patient access
• Cross-functional campaign planning, performance reporting, and optimization

This is a highly operational, hands-on role that translates growth priorities into targeted, measurable lifecycle campaigns across a complex, multi-practice healthcare organization.

Responsibilities

Responsibilities:

Email Marketing & Lifecycle Campaigns

• Own annual planning, weekly execution, and optimization of email marketing programs across PVG practices
• Develop segmented lifecycle campaigns for acquisition, retention, recall, reactivation, and cross-service growth
• Create and manage campaign calendars aligned to practice priorities, provider ramp‑up plans, seasonal needs, and growth opportunities
• Partner with practice leaders, operations, provider relations, and marketing team members to identify campaign opportunities and ensure operational readiness
• Write, QA, deploy, and monitor patient-facing email communications in partnership with internal stakeholders and external vendors as needed

Growth Opportunities & Practice Support

• Identify and execute growth opportunities across PVG practices, including new provider ramp‑up, underutilized services, location‑specific campaigns, and patient access initiatives
• Translate practice and provider growth needs into targeted marketing campaigns with clear objectives, audiences, timelines, and success measures
• Partner with operations and provider relations to support campaigns tied to appointment availability, referral growth, recall opportunities, and patient conversion
• Support development of reusable campaign playbooks, templates, and workflows that can scale across practices
• Ensure campaigns are aligned with PVG brand standards, compliance requirements, and practice‑specific messaging needs

Analytics, Optimization & Reporting

• Monitor campaign performance, including open rates, click‑through rates, appointment‑related outcomes, list growth, engagement trends, and conversion signals where available
• Use data to recommend campaign improvements, audience refinements, content updates, testing opportunities, and future growth strategies
• Develop recurring performance summaries for marketing leadership, practice stakeholders, and cross‑functional partners
• Maintain reporting cadence for stakeholders, covering campaign performance, engagement trends, segmentation effectiveness, and optimization opportunities

Qualifications

Required Qualifications:

• 5–8+ years in lifecycle marketing, email marketing, CRM marketing, growth marketing, or marketing automation, preferably within healthcare, multi‑site provider groups, MSOs, or other distributed service organizations
• Proven experience in:
  • Email campaign strategy, execution, segmentation, and optimization
  • Lifecycle marketing programs tied to acquisition, retention, recall, reactivation, or conversion
  • Cross‑functional campaign management across marketing, operations, analytics, and vendor partners
• Strong writing and design ability for patient‑facing communications, campaign messaging, and stakeholder updates
• Comfort using data to identify opportunities, evaluate performance, and recommend next steps
• Experience with marketing automation, CRM, email service provider, or patient communication platforms; healthcare compliance experience preferred
• Highly organized, detail‑oriented, and comfortable managing multiple campaigns across practices, providers, and priorities