Lifecycle Marketing Manager

Rezilient; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Stock options

Competitive base salary

Medical, dental, and vision coverage

401(k) retirement plan

Flexible PTO

Paid sick leave

11 paid company holidays

Paid family leave

HSA and optional life insurance

Job summary

Rezilient is redefining primary care with its CloudClinic model, blending virtual visits with smart, scalable care. We seek a Lifecycle Marketing Manager to own end-to-end journeys for B2B2C and B2B audiences, building personalized programs across email, SMS, and in-app experiences while aligning with HIPAA and healthcare marketing best practices.

You’ll collaborate with Customer Success, Product, Engineering, Sales, and Clinical teams to drive engagement, activation, retention, and advocacy

Qualifications

• 5–8 years of lifecycle marketing, CRM marketing, or customer marketing.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Healthcare marketing experience required.
• Startup or high-growth company experience required.
• Expert-level experience building campaigns in Customer.io.
• Strong experience with HubSpot for marketing automation and segmentation.
• Experience managing lifecycle marketing across multiple audiences (B2B and consumer).
• Strong analytical and technical skills to interpret behavior and performance.

Responsibilities

• Architect and execute lifecycle strategies across B2B2C and B2B audiences, from awareness to advocacy.
• Lead lifecycle marketing for launches, campaigns, webinars, events, and integrated initiatives.
• Build sophisticated journeys in Customer.io and HubSpot (email, SMS, in-app, triggers).
• Serve as internal expert on Customer.io capabilities and training.
• Develop scalable programs to improve customer experience and efficiency.
• Collaborate with Product, Engineering, and Data on events, segments, and triggers.
• Align campaigns with Sales, Customer Success, and Clinical Operations for enterprise programs.
• Monitor performance, optimize journeys, run campaigns, A/B tests, and track results.
• Leverage AI and emerging tech to accelerate development and personalization.
• Ensure HIPAA-compliant communications and healthcare marketing best practices.

Skills

Lifecycle marketing

CRM marketing

HubSpot

Customer.io

Data analytics

Cross-functional collaboration

A/B testing

AI in marketing

Education

Bachelor's degree in Marketing

Tools

HubSpot

Customer.io

AI tools

Job description

At Rezilient, we’re redefining what primary care looks like, making it more accessible, seamless, and patient-centered than ever before. Through our innovative CloudClinic model, we combine virtual provider visits with smart, tech-enabled infrastructure to deliver timely, personalized care. By removing traditional barriers to access and continuously expanding our specialty offerings, we’re building a healthcare experience that’s as convenient as it is comprehensive.

About the Role:

The Lifecycle Marketing Manager owns the execution of personalized, end-to-end marketing journeys that engage B2B2C and B2B audiences from first touch through long-term retention and advocacy. This role brings campaigns to life across key moments like new customer implementation, ongoing B2C engagement, and events, ensuring every interaction feels timely, relevant, and cohesive.

In this role, you’ll build and optimize multi-channel programs across email, SMS, and in-app experiences using tools like Customer.io and HubSpot, leveraging data, segmentation, and automation to drive meaningful connections. As a key partner across Customer Success, Product, Engineering, Sales, and Clinical teams, you’ll help shape seamless, patient-first experiences that align with business goals, including engagement and outcomes. You’ll also act as a champion for innovation: using AI and emerging tools to scale impact, while ensuring all communications meet HIPAA standards and healthcare marketing best practices.

Specific Responsibilities:

• Architect and execute lifecycle marketing strategies across B2B2C and B2B audiences, supporting every stage of the customer journey from awareness and lead nurture through customer engagement, member activation, retention, and advocacy.
• Lead lifecycle marketing for new customer launches, seasonal campaigns, product launches, webinars, events, and integrated marketing initiatives by developing communication plans that drive engagement before, during, and after each campaign.
• Build and optimize sophisticated lifecycle journeys in Customer.io and HubSpot, including email, SMS, push notifications, in-app messaging, lead nurture campaigns, behavioral triggers, audience segmentation, and personalized communications.
• Serve as the internal expert on Customer.io platform capabilities, including setting operational standards and training other members of the team.
• Develop scalable lifecycle programs that improve customer experience while creating greater efficiency across the marketing organization.
• Partner closely with Product, Engineering, and Data to define behavioral events, customer segments, integrations, and campaign triggers that support more personalized marketing.
• Collaborate with Sales, Customer Success, Clinical Operations, and the broader Marketing team to ensure campaigns and customer communications align with business priorities, including annual campaigns for enterprise level customers, and deliver a seamless customer experience.
• Monitor campaign and lifecycle performance, identify opportunities to improve customer journeys, reduce friction, and increase marketing effectiveness through data-driven optimization. This includes running all email and SMS campaigns, owning the build calendar, sequencing, establishing cadence, A/B testing, tracking performance across both channels, and mapping in customer details, preferences, and contract considerations.
• Use AI and emerging marketing technologies to accelerate campaign development, improve personalization, and increase the speed and quality of execution.
• Ensure all lifecycle communications meet HIPAA requirements and healthcare marketing best practices while maintaining a thoughtful, customer-first experience.

Requirements

• 5–8 years of experience in lifecycle marketing, CRM marketing, or customer marketing.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Healthcare marketing experience required.
• Startup or high-growth company experience required.
• Expert-level experience building campaigns and customer journeys in Customer.io.
• Strong experience using HubSpot for marketing automation, lead nurturing, segmentation, and campaign execution.
• Experience managing lifecycle marketing across multiple audiences, including both B2B and consumer or member engagement.
• Strong analytical and technical skills, with the ability to interpret customer behavior and campaign performance to inform marketing strategy.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working cross-functionally with Marketing, Product, Engineering, Sales, Customer Success, and Data teams.
• Curiosity, initiative, and a builder's mindset. You're comfortable working independently, adapting quickly, and helping shape new processes as the company grows.
• Experience using AI tools to improve marketing workflows, content development, campaign optimization, and operational efficiency.

Benefits

At Rezilient Health, we're on a mission to make humane healthcare truly abundant, and we invest in the people who make that possible. This is a high-impact role where your ideas directly shape how care is delivered, within a supportive, collaborative, and diverse team that believes healthcare is fundamentally a human experience. We back that commitment with a robust total rewards package:

• Meaningful ownership through stock options, allowing you to share directly in the value you help create as we grow
• Competitive base compensation
• Comprehensive medical, dental, and vision coverage options, with Rezilient contributing toward your premiums
• Complimentary access to Rezilient's clinical programs for you and your household members, the same connected care we deliver to our patients
• 401(k) retirement plan to support your long-term financial well-being
• Flexible Paid Time Off, so you can recharge without counting days
• Dedicated Paid Sick Leave, separate from your FTO, for when health needs come first
• 11 paid company holidays each year
• Paid family leave to support you through life's biggest moments
• Optional ancillary benefits, including life insurance, disability coverage, and a Health Savings Account (HSA)