Sr. Integrated Media Strategist

Paycom; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

16 Paid Holidays

Paid vacation and sick time

Closed Christmas Eve through New Year\

Health benefits

401k and Equity Grants

Education Reimbursements

Opportunity for growth

Flexible working hours

Job summary

Acadia is seeking a Senior Integrated Media Strategist to own planning workstreams and shape cross-channel media strategy. You will lead end-to-end planning, audience targeting, budgeting, and channel allocation while collaborating with senior leadership to drive KPI outcomes.

You will present plans and results to clients, mentor teammates, and help evolve our testing frameworks. Strong presenting skills and data-driven thinking are essential.

Qualifications

• At least 4 years of media planning experience with independent ownership of integrated plans.
• Experience developing recommendations across digital and traditional media channels.
• Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.
• Proficiency with MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix or comparable platforms.
• Advanced Excel or Google Sheets and PowerPoint or Google Slides, plus excellent written and verbal communication.

Responsibilities

• Own integrated media planning workstreams across assigned accounts.
• Develop full-funnel media plans aligned to client objectives, including audience strategy and media mix.
• Lead day-to-day client conversations on planning and performance.
• Mentor junior team members and elevate work quality.
• Interpret performance data and translate into actionable insights with analytics partners.

Skills

Media planning

Audience research

Budget allocation

Excel/Sheets

Presentation skills

Strategic thinking

Tools

MRI-Simmons

Commspoint

Resonate

MediaRadar

Vivvix

Placer.ai

Job description

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes. At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms.Enough about us, let’s get to the YOU:You are an experienced integrated media strategist who is ready to take ownership of planning workstreams and play a meaningful role in shaping media strategy.You are confident in building full-funnel media plans and understand how channel roles, audience strategy, and investment decisions come together to drive business outcomes. You are comfortable operating independently while still collaborating closely with senior leadership.You thrive in a role where you:Own planning workstreams end-to-endContribute to and help shape integrated media strategyLead day-to-day client conversations on planning and performanceMentor junior team members and elevate work qualityYou enjoy being both strategic and hands-on, ensuring that strong thinking translates into strong execution.You have strong communication and presentation skills, with the ability to clearly articulate strategic recommendations and insights to both client stakeholders and internal teams.You bring a proactive, solutions-oriented mindset, with a passion for digital marketing and using data to inform and evolve media strategy.You are highly detail-oriented and organized, able to manage multiple planning workstreams while ensuring quality, accuracy, and alignment to strategic objectives.You are comfortable leading client communication and owning recommendations on budget allocation, tactical adjustments, and optimizations to drive performance against KPI goals.RESPONSIBILITIESMedia Strategy & PlanningOwn integrated media planning workstreams across assigned accountsDevelop full-funnel media plans aligned to client objectives, including:Audience strategyChannel roles and media mixBudget allocation and investment rationaleEnsure plans align to overarching strategy set by Associate Media Directors or Media DirectorsPressure-test plans for quality, feasibility, and performance potentialStrategy DevelopmentContribute to development of integrated media strategy alongside senior leadershipHelp define audience approach, channel roles, and testing frameworksIdentify opportunities to improve performance or evolve strategyLead development of test-and-learn agendasMeasurement, Learning & OptimizationInterpret performance data and translate into actionable insightsPartner with Analytics to evaluate results across attribution, lift studies, and other measurement frameworksEnsure optimization recommendations align to business objectives and KPIsClient LeadershipServe as a day-to-day client lead for planning and performance discussionsPresent plans, updates, and results with clarity and confidenceRespond to client questions and provide informed recommendationsEscalate strategic questions or risks as neededTeam Leadership & DevelopmentMentor and support Integrated Media PlannersReview deliverables and provide feedback to elevate qualityHelp guide workflow, organization, and prioritization across projectsMedia Research & AnalysisLeverage planning tools and data sources to inform strategic recommendationsTranslate research and data into clear strategic implicationsSupport advanced analysis related to channel performance and media mixEXPERIENCESenior Integrated Media Strategist candidates should have at least 4 years of media planning experience, including independent ownership of integrated plans and direct client presentation experience.Demonstrated experience developing recommendations across digital and traditional media channels.Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.Experience using audience, competitive or media-planning tools such as MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix, Placer.ai or comparable platforms.Strong proficiency in Excel or Google Sheets and PowerPoint or Google Slides.Excellent written, verbal and presentation skills, with the ability to turn complex information into clear recommendations.Reports to: Integrated Media Lead or Integrated Media DirectorWhat we offer - The PerksA work environment that enthusiastically encourages creativity, risk-taking and growth.16 Paid HolidaysPaid vacation and sick timeWe are closed Christmas Eve through New Year's DaySolid Health benefits (medical, dental, and vision insurance)401k and Equity GrantsEducation ReimbursementsOpportunity for growth that is second to none in the industryFlexible working hoursAcadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation,age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!