Director, Planning (Acadia)

IPG Health, LLC; New York (NY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Omnicom Media in New York is seeking a Director of Planning (Acadia) to lead strategic brand planning and supervise a team of planners. You will translate market dynamics and disease-state insights into compelling brand strategies and drive client workshops with strong storytelling.

This role partners with cross-functional teams to ensure pull-through of insights, contributes to new business, and guides junior staff through mentorship and performance development.

Qualifications

• 7+ years in Marketing, Advertising, Communications, or related field.
• 5+ years Pharmaceutical/health experience.
• Excellent oral and written communication.
• Ability to use AI platforms as an accelerant for brands needs.

Responsibilities

• Lead strategic planning responsibilities on multiple brands with autonomy.
• Supervise Associate Director and Senior Planner and mentor staff.
• Drive market research, insights, and creative brief development.
• Partner with cross-functional teams to pull through strategy.
• Lead client workshops and presentations; influence strategic POV.

Skills

Oral and written communication

Strategic thinking

Analytical skills

Multitasking

Tools

Microsoft Word

Teams

PowerPoint

Excel

Job description

## Director, Planning (Acadia)Apply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R17676**Agency:**Omnicom Media **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:**The Director, Planning is an experienced planning lead with a track record of success in client-facing, supervisory, and new business roles. They possess expertise in planning tools and core competencies, with a focus on driving proper use of positioning, insight generation, and creative brief writing. Their market research expertise and consulting skills enable them to uncover strategic opportunities and inform creative development. With strong strategic leadership, they drive clarification and direction in internal and client meetings. They demonstrate more advanced strategic storytelling skills, using frameworks such as blue ocean and challenger. Their client-focused approach ensures exceptional service delivery. Seen as a leader within the department, they are responsible for the supervision and career development of multiple levels of talent. **Responsibilities:*** Brand Planning Expert in strategic discipline, agency processes and pharma compliance requirements.* Translates market dynamics, customer insights and deep understanding of disease state to developing brand strategy and solving brand challenges.* Displays strong story telling skills and voice as it relates to written strategy skills. Expands role on new business in conducting research, distilling insights, generating strategy, and story telling.* Client Management Displays strategic leadership and facilitation of an expanded set of client workshops and brainstorming sessions.* Grows ability to drive influence toward a strategic POV and recommendation internally and with clients.* Serves as consultant to client on market research design, methodologies, and analysis.* Strong strategic voice, driving clarification, direction, and leadership of internal, and/or client meetings.* Cross Functional Collaboration Lead strategic planning responsibilities on multiple brands, integrated accounts, with greater autonomy and proficiency.* Partner with other agency departments to ensure pull through of insights and strategy.* Talent Management Manage and mentor junior level staff and delegate incoming tasks and assignments as appropriate. Involved in hiring and staffing decisions and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).* Executes expert level understanding of the strategic planning fundamentals of disease state, indications, customer, and science of assigned brands.* Partners with other agency departments to ensure pull through of insights and strategy.* Leads strategic planning responsibilities on multiple small accounts, new business and/or support senior planners on larger, integrated accounts, with autonomy and proficiency.* Leads the full suite of brand strategy deliverables (positioning, bedrock, creative briefs/briefings, message strategy, tactical planning).* Market research expertise and consulting; drive insight mining/ideation to uncover strategic opportunities and inform and strengthen creative.* Expert in planning tools and core competencies, driving proper use; positioning, insight generation and creative brief writing.* Expand leadership on new business opportunities in immersion insight gathering, storytelling, strategy development, and tactic pull through.* Strategic leadership and facilitation of expanded set of client workshops and brainstorm sessions.* Directly supervises Associate Director, Strategic Planning, Strategic Planning Supervisor, and/or Senior Strategic Planner, on brand(s), and provides mentorship/guidance to team as needed.* Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).* Demonstrates leadership, empathy and professionalism in communications. **Qualifications:*** 7+ years in Marketing, Advertising, Communications, or Related Field* Brand strategy or market research in an agency setting* 5+ years Pharmaceutical/health experience* Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.* Strong working knowledge in research tools (search databases including SERMO, Datamonitor).* Excellent working knowledge in social media platforms.* Excellent oral and written communication.* Excellent strategic thinking and analytical skills; triangulate insights and data from multiplesources/departments/agency partners to analyze and solve problems.* Ability to use AI platforms as an accelerant for brands needs and strategic deliverables.* Able to work on multiple projects, adhere to timeline and maintain organization.* Understanding of agency offerings, services, products, and solutions.* Strong level of understanding of brand/pharma marketing and promotional strategy and trends (customer industry, innovation).TBD*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*