Sr. Integrated Media Strategist

Acadia; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

16 Paid Holidays

Paid vacation and sick time

We are closed Christmas Eve throughNew

Health benefits

401k and Equity Grants

Education Reimbursements

Opportunity for growth

Flexible working hours

Job summary

Acadia is seeking a Senior Integrated Media Strategist to own planning workstreams and shape media strategy across client accounts. You will lead day-to-day client conversations on planning and performance, and mentor junior team members to elevate work quality.

You will develop full-funnel media plans, align strategies with client objectives, and translate data into actionable insights to drive KPI outcomes. A proactive, detail-oriented mindset is essential.

Qualifications

• Senior Integrated Media Strategist with 4+ years of media planning experience and direct client presentation exposure.
• Proven ability to develop recommendations across digital and traditional channels.
• Strong knowledge of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.
• Experience using industry planning tools such as MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix, or Placer.ai.
• Excellent Excel/Sheets and PowerPoint/Slides proficiency.
• Ability to translate complex data into clear, strategic recommendations.

Responsibilities

• Own integrated media planning workstreams across assigned accounts.
• Develop full-funnel media plans aligned to client objectives (audience strategy, channel roles, media mix, budget allocation).
• Lead development of test-and-learn agendas and optimization recommendations.
• Present plans, updates and results to clients with clarity and confidence.
• Mentor and review work of Integrated Media Planners to elevate quality.
• Translate performance data into actionable insights with Analytics partners.

Skills

Planning ownership

Full-funnel media planning

Client leadership

Mentoring

Communication & presentation

Data-informed decision making

Tools

MRI-Simmons

Commspoint

Resonate

MediaRadar

Vivvix

Placer.ai

Job description

Responsibilities

Media Strategy & Planning

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes. At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms.

Enough About Us, Lets Get To The YOU

• You are an experienced integrated media strategist who is ready to take ownership of planning workstreams and play a meaningful role in shaping media strategy.
• You are confident in building full-funnel media plans and understand how channel roles, audience strategy, and investment decisions come together to drive business outcomes. You are comfortable operating independently while still collaborating closely with senior leadership.

• You thrive in a role where you:
• Own planning workstreams end-to-end
• Contribute to and help shape integrated media strategy
• Lead day-to-day client conversations on planning and performance
• Mentor junior team members and elevate work quality
• You enjoy being both strategic and hands-on, ensuring that strong thinking translates into strong execution.
• You have strong communication and presentation skills, with the ability to clearly articulate strategic recommendations and insights to both client stakeholders and internal teams.
• You bring a proactive, solutions-oriented mindset, with a passion for digital marketing and using data to inform and evolve media strategy.
• You are highly detail-oriented and organized, able to manage multiple planning workstreams while ensuring quality, accuracy, and alignment to strategic objectives.
• You are comfortable leading client communication and owning recommendations on budget allocation, tactical adjustments, and optimizations to drive performance against KPI goals.

Responsibilities

Media Strategy & Planning

• Own integrated media planning workstreams across assigned accounts
• Develop full-funnel media plans aligned to client objectives, including:
• Audience strategy
• Channel roles and media mix
• Budget allocation and investment rationale
• Ensure plans align to overarching strategy set by Associate Media Directors or Media Directors
• Pressure-test plans for quality, feasibility, and performance potential

Strategy Development

• Contribute to development of integrated media strategy alongside senior leadership
• Help define audience approach, channel roles, and testing frameworks
• Identify opportunities to improve performance or evolve strategy
• Lead development of test-and-learn agendas

Measurement, Learning & Optimization

• Interpret performance data and translate into actionable insights
• Partner with Analytics to evaluate results across attribution, lift studies, and other measurement frameworks
• Ensure optimization recommendations align to business objectives and KPIs

Client Leadership

• Serve as a day-to-day client lead for planning and performance discussions
• Present plans, updates, and results with clarity and confidence
• Respond to client questions and provide informed recommendations
• Escalate strategic questions or risks as needed

Team Leadership & Development

• Mentor and support Integrated Media Planners
• Review deliverables and provide feedback to elevate quality
• Help guide workflow, organization, and prioritization across projects

Media Research & Analysis

• Leverage planning tools and data sources to inform strategic recommendations
• Translate research and data into clear strategic implications
• Support advanced analysis related to channel performance and media mix

Qualifications

EXPERIENCE

• Senior Integrated Media Strategist candidates should have at least 4 years of media planning experience, including independent ownership of integrated plans and direct client presentation experience.
• Demonstrated experience developing recommendations across digital and traditional media channels.
• Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.
• Experience using audience, competitive or media-planning tools such as MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix, Placer.ai or comparable platforms.
• Strong proficiency in Excel or Google Sheets and PowerPoint or Google Slides.
• Excellent written, verbal and presentation skills, with the ability to turn complex information into clear recommendations.

Reports to: Integrated Media Lead or Integrated Media Director

What we offer - The Perks

• A work environment that enthusiastically encourages creativity, risk-taking and growth.
• 16 Paid Holidays
• Paid vacation and sick time
• We are closed Christmas Eve through New Year's Day
• Solid Health benefits (medical, dental, and vision insurance)
• 401k and Equity Grants
• Education Reimbursements
• Opportunity for growth that is second to none in the industry
• Flexible working hours

Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation,age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!