Senior Product Marketing Manager (Remote in California)

Rocket Lawyer; San Francisco (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading company is seeking a Senior Product Marketing Manager to enhance its product offerings. The role involves developing marketing strategies, collaborating with cross-functional teams, and ensuring customer engagement. Ideal candidates have extensive experience in product marketing, especially in AI, and possess strong analytical and communication skills.

Benefits

Comprehensive health plans (Medical, Dental, Vision)

Unlimited PTO

Competitive salary packages

Life insurance

Disability benefits

Qualifications

• 7+ years of experience in product marketing, preferably in AI.
• Experience launching new products and integrated marketing campaigns.

Responsibilities

• Develop product vision and messaging for product portfolio.
• Conduct market research and competitive analysis.
• Collaborate with teams to influence product roadmap.

Skills

Collaboration

Data Analysis

Storytelling

Education

Bachelor's degree in Marketing

MBA

Tools

Figma

FullStory

Pendo

Job description

Senior Product Marketing Manager (Remote in California)

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About Your Role
At Rocket Lawyer, we believe the law should be accessible to everyone. As a Senior Product Marketing Manager, you’ll play a key role in shaping the narrative for all our product offerings, ensuring our products and packaging resonate with our target customer. You will have a strong understanding of AI technologies, market trends, and customer needs, combined with a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention. This is a highly visible and impactful role, partnering closely with cross-functional teams including Product, Growth, Design, Data Science, and senior leadership.

You’ll join a collaborative, mission-driven marketing team that thrives on creativity, experimentation, and customer empathy. We value diverse backgrounds and perspectives and believe they’re essential for delivering experiences that truly resonate with our customers. This role is ideal for someone who’s both a strategic thinker and a hands-on doer, comfortable with data, design conversations, and driving experiments that lead to measurable impact.

Key Responsibilities

• Develop and articulate a compelling product vision, positioning, and messaging for our product portfolio, establishing differentiation in the market.
• Gain a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
• Translate customer insights into effective marketing strategies and resonant messaging for target audiences.
• Champion the customer perspective throughout product development and marketing efforts.
• Collaborate with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.
• Partner with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness, accelerate product adoption, and convert users into loyal Rocket Lawyer members.
• Conduct thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
• Serve as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
• Foster a culture of inclusion and customer empathy within cross-functional teams.
• Present clear insights, updates, and recommendations to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
• Experience launching new products, supporting integrated marketing campaigns, and delivering impactful engagement experiences and programs.
• Understanding of generative AI and how it can enhance customer experiences.
• Strong collaboration skills and experience working across multiple teams, including Product, Design, and Data.
• Proven track record of driving results through experimentation and data-informed decision making.
• Deep understanding of customer journeys, especially engagement and retention.
• Experience leading customer research efforts and synthesizing insights into actionable plans.
• Excellent written and verbal communication skills with storytelling ability and stakeholder alignment.
• Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.
• Plus: familiarity with legal tech or regulated industries, experience with tools like Figma, FullStory, Pendo, or marketing AI/ML platforms.

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

• Comprehensive health plans (Medical, Dental, Vision)
• Unlimited PTO
• Competitive salary packages
• Life insurance, Disability benefits, and more

Interview Process

• Recruiter Phone Screen
• Role Assessment(s)
• Hiring Manager Interview
• Panel Interviews
• Final Interview

Rocket Lawyer is committed to diversity and inclusion. We are an Equal Opportunity Employer. All information is confidential according to EEO guidelines. Reasonable accommodations available upon request.