Sr Field Marketing Manager - East

Crane Venture Partners; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

A leading company seeks a Field Marketing Manager to lead initiatives across the East region in B2B cybersecurity. The role demands substantial experience in marketing strategy, event management, and alignment with sales teams. The ideal candidate will manage budgets, execute high-impact events, and optimize programs for pipeline influence within a fast-paced start-up environment.

Benefits

Competitive salary and equity

100% paid health benefits

Flexible time off

Collaboration with a world-class team

Qualifications

• 6+ years of field marketing experience in B2B technology, especially cybersecurity.
• Experience with East region enterprise accounts.
• Track record of executing integrated field programs that influence pipeline.

Responsibilities

• Own the East regional marketing strategy and execution.
• Design and deliver high-impact events and experiences.
• Align closely with sales and channel teams to drive marketing initiatives.

Skills

Communication

B2B Marketing

Budget Management

Event Management

Analytics

Tools

Salesforce

HubSpot

Marketo

Outreach

Goldcast

Job description

About Cyberhaven

Joining Cyberhaven offers a unique opportunity to revolutionize data protection through cutting-edge AI technology. Cyberhaven is dedicated to overcoming the challenges faced by traditional data security products, ensuring robust protection of critical data against insider threats in a rapidly evolving work environment. With a unique approach to data lineage, tracing data from its origin for better classification and protection, Cyberhaven combines the functionality of traditional data protection security tools into a single, more effective solution.

Position Overview

We seek an experienced, autonomous, and competent Field Marketing Manager to lead and execute all field marketing initiatives across the East region, which includes Eastern Canada (Ontario), the U.S. East Coast, and select inland states up to the Mississippi. This is not an entry-level field role—it requires someone who brings deep B2B cybersecurity experience, understands partner ecosystems, and operates on autopilot without a ton of daily direction (it is a start-up after all).

The ideal candidate will own the full spectrum of regional marketing strategy and execution, from live and virtual events to partner programs, pipeline acceleration, and alignment with sales teams and executive stakeholders. You’ll have a proven track record of influencing pipelines, championing creative programs, and leveraging advanced tools to measure impact and iterate.

What You’ll Do

• Own the East regional marketing strategy: Develop and execute a 12-month integrated plan aligned to sales priorities, go-to-market strategy, and regional opportunities. Translate business goals into actionable, persona-informed programs that address key buyer pain points across the customer lifecycle.
  

• Design and deliver high-impact events and experiences: Plan and execute CISO dinners, roundtables, golf outings, sporting events, and trade show activations. Own all logistics, contracts, vendor management, and follow-up processes. Lead pre-event prep and coordinate all communications with sales, SDRs, execs, and partners. Upload your leads, work with marketing ops to ensure proper tracking, and report on pipeline influence and outcomes.
  

• Align closely with sales and channel teams: Collaborate with AEs and CAMs to interlock field marketing with sales motions. Participate in pipeline reviews, QBRs, and planning sessions. Proactively diagnose whitespace opportunities and activate programs that accelerate deals. Understand and support ABM and account scoring strategies.
  

• Develop and manage channel and partner marketing: Create co-branded programs with VARs and alliance partners that align with joint sales goals. Execute channel-specific campaigns and events while tracking shared KPIs. Use account mapping, segmentation, and competitive insights to prioritize efforts.
  

• Leverage advanced digital tools and analytics: Use business intelligence platforms, predictive analytics, and marketing automation to optimize campaign effectiveness. Analyze funnel performance, forecast demand, and provide actionable insights to leadership. Contribute to dashboards and executive-level reporting.
  

• Own budget and performance metrics: Plan and manage regional budgets. Track spend vs. impact and adjust tactics based on real-time results. Understand demand, waterfall performance, and conversion velocity to improve program outcomes. Partner with Sales Team Leadership to review data and results regularly, ensure continual improvement, and share key insights with the broader team, both at the regional and national levels.
  

• Contribute to campaign ideation and content strategy: Collaborate with global and product marketing on persona development, messaging, and localized content. Recommend program themes based on buyer insights, behavior, and market trends.

What We’re Looking For

• 6+ years of field marketing experience in B2B technology (cybersecurity experience strongly preferred)

• Experience working with East region enterprise accounts and their buying committees

• Track record of building and executing integrated field programs that influence pipeline and accelerate deals

• Consistently owned and managed 30+ field events per quarter, including executive dinners, regional conferences, partner activations, and thought leadership programs.

• Strong understanding of the buyer’s journey, customer lifecycle, and demand generation best practices

• Skilled in managing regional marketing budgets and reporting ROI to stakeholders

• Confident working cross-functionally with sales, SDRs, partners, and marketing operations

• Familiar with key marketing tools including Salesforce, HubSpot/Marketo, Outreach, and Goldcast

• Excellent written and verbal communication skills, including the ability to tailor messaging for sales, partners, and executives

• High initiative and ownership—able to operate independently with minimal oversight

• Preferably based in or near Boston or NYC, with willingness to travel for events in and out of the region (up to 30%)
  

What You Can Count On

• Competitive salary and equity ($150,000 - $180,000/yr)

• 100% paid health benefits for you and your family

• Flexible time off and a “get it done” culture

• An opportunity to shape the future of field marketing at a high-growth company

• Collaboration with a world-class team in a category-defining company

Cyberhaven is the AI-powered data security company revolutionizing how companies detect and stop the most critical insider threats to their most important data. We've raised over $250M from leading Silicon Valley investors like Khosla and Redpoint. Cyberhaven is also backed by founders, executives, and security leaders who have built transformational technologies at Crowdstrike, Nutanix, Palo Alto Networks, Meta, Google, Slack, and others.

Our company values are:

• Think Deeply and Use Sound Reasoning

• Step Up and Take Ownership

• Continuously Learn and Grow

• Obsess About Customers

• Enjoy the Journey

• Reach for Ambitious Goals

Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.