Sr. Field Marketing Manager

ThreatDown; United States; Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Referral bonus

Wellness program

401k match

Mission-driven work

Job summary

ThreatDown, a leader in Managed Detection and Response (MDR), seeks a Sr. Field Marketing Manager to plan, execute, and optimize regional field marketing initiatives that recruit partners, enable partners, and co-market with MSP/MSSP/VAR partners, helping them build pipeline and accelerate revenue.

You will own events, partner programs, MDF, and ROI reporting with HubSpot, travel up to 25-40% regionally, and collaborate with Territory Channel Managers to drive mid-market opportunities.

Qualifications

• 5+ years of field or partner marketing experience in B2B technology, ideally cybersecurity.
• Experience in channel-first MSP/MSSP or distribution-led models.
• Proven event management across small to large audiences.
• Strong HubSpot for campaign execution, lead management, reporting.
• Willingness to travel up to 25-40% in the region.

Responsibilities

• Own ThreatDown's presence at MSP, channel, distributor, and cybersecurity events in your region.
• Build and run partner roadshows, leadership roundtables, and advisory sessions.
• Create event kits for partners to deploy quickly to SMB/mid-market customers.
• Plan joint campaigns and guide MDF usage to maximize pipeline.
• Design localized programs with channel sales pods, ABM, and BDR teams.
• Manage regional budget, vendor contracts, and report ROI to leadership.

Skills

Channel marketing

Event management

Sales alignment

HubSpot/MarTech

Travel readiness

Tools

HubSpot

Job description

ThreatDown is a leader in elite Managed Detection and Response (MDR), purpose-built to empower resource-constrained security teams with high-efficacy protection, without the complexity. As attacks grow faster and more automated, ThreatDown pairs proprietary AI and threat research with analyst judgment to deploy in minutes to deliver high-efficacy protection. Recognized by MRG Effitas, AVLab, and G2, ThreatDown scales security operations to intercept sophisticated attacks at the speed of modern threats. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you're ready to make a real impact in cybersecurity, we’d love to meet you.

ThreatDown is looking for..

An experienced Sr. Field Marketing Manager with a strong background in B2B cybersecurity and MSP/Channel ecosystems. In this role, you will plan, execute, and optimize regional field marketing initiatives that that drive partner recruitment, partner enablement, joint co-marketing and supports our Territory Channel Managers (TCMs) and key MSP/MSSP/VAR partners, helping them build pipeline and accelerate revenue.

Compensation Range:

$100 - $140K Annually depending on location and experience

What You Will Do:

• Channel & Industry Events: Own ThreatDown's presence at MSP, channel, distributor, and cybersecurity industry events in your region, including booth strategy, speaking slots, partner meetings, and VIP experiences, with clear goals for partner recruitment and pipeline.
• Owned Field Programs: Build and run ThreatDown-hosted programs such as partner roadshows, IT and security leader roundtables, and partner advisory sessions that move mid-market accounts and partners from interest to opportunity.
• Turnkey Event Packages ("Event in a Box"): Create scalable, partner-ready event and campaign kits that TCAMs and partners can deploy quickly to their SMB and mid-market customers.
• Partner Co-Marketing & MDF: Plan joint campaigns with key partners and distributors, guide partners in using market development funds (MDF) effectively, and track the pipeline those investments return.
• Pipeline Generation & Sales Alignment: Work with channel sales pods, ABM, and BDR teams to design localized programs for target mid-market accounts, drive registration and attendance, and ensure fast, consistent lead follow-up.
• Budget & ROI Management: Manage the regional field marketing budget, negotiate vendor and venue contracts, and report program ROI and pipeline impact to leadership using HubSpot.

Skills You’ll Need to Have:

• Channel Experience: 5+ years of field or partner marketing experience in B2B technology, ideally cybersecurity, with direct experience in channel-first, MSP/MSSP, or distribution-led models.
• Event Excellence: Proven success running both small, high-touch events (10-20 attendees) and large-scale trade shows (1,000+ attendees), as well as partner roadshows and distributor events.
• Sales Alignment: Track record of working side by side with channel and field sales teams and driving measurable pipeline growth in the mid-market.
• MarTech Proficiency: Hands-on experience with HubSpot for campaign execution, lead management, and reporting.
• Travel: Ability to travel up to [25-40%] within the assigned region for field execution and sales alignment meetings.
• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• An opportunity to do something great for yourself and the world!

(Benefits and Perks subject to change by country/region)

Legal Language:

(US Employees Only)

Applicants have rights under the Federal Employment Laws:

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations.

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.