Sr. Field Marketing Manager

Malwarebytes; United States; Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and 视觉/

Employee Referral Bonus Program

Wellness programs

401k with employer matching (US)

Comprehensive Time Off policy

Opportunity to make an impact

Job summary

ThreatDown is seeking an experienced Sr. Field Marketing Manager with a strong background in B2B cybersecurity and MSP/Channel ecosystems.

You will plan, execute, and optimize regional field marketing initiatives that drive partner recruitment, enablement, joint co-marketing and support Territory Channel Managers to build pipeline and accelerate revenue. Responsibilities include event management, turnkey campaigns, MDF-guided partner activities, and ROI reporting using HubSpot, with travel up to

Qualifications

• 5+ years of field or partner marketing experience in B2B technology, ideally cybersecurity.
• Direct experience in channel-first, MSP/MSSP, or distributor-led models.
• Proven track record of aligning with channel and field sales to grow pipeline.
• Hands-on HubSpot experience for campaigns, lead management and reporting.
• Willingness to travel up to 25–40% within the region.

Responsibilities

• Channel & Industry Events: Own ThreatDown's presence at MSP, channel, distributor and cybersecurity events with clear partner recruitment goals.
• Owned Field Programs: Build and run partner roadshows and roundtables that move mid-market accounts from interest to opportunity.
• Turnkey Event Packages: Create scalable event and campaign kits for partners to deploy quickly.
• Partner Co-Marketing & MDF: Plan joint campaigns and guide MDF usage to drive pipeline.
• Pipeline Generation & Sales Alignment: Design localized programs to drive registrations and lead follow-up.
• Budget & ROI Management: Manage regional budget and report ROI and pipeline impact via HubSpot.

Skills

Channel experience

Event excellence

Sales alignment

MarTech proficiency

Travel readiness

Tools

HubSpot

Job description

ThreatDown is looking for..

An experienced Sr. Field Marketing Manager with a strong background in B2B cybersecurity and MSP/Channel ecosystems. In this role, you will plan, execute, and optimize regional field marketing initiatives that that drive partner recruitment, partner enablement, joint co-marketing and supports our Territory Channel Managers (TCMs) and key MSP/MSSP/VAR partners, helping them build pipeline and accelerate revenue.

Compensation Range:

$100 - $140K Annually depending on location and experience

What You Will Do:

• Channel & Industry Events: Own ThreatDown's presence at MSP, channel, distributor, and cybersecurity industry events in your region, including booth strategy, speaking slots, partner meetings, and VIP experiences, with clear goals for partner recruitment and pipeline.
• Owned Field Programs: Build and run ThreatDown-hosted programs such as partner roadshows, IT and security leader roundtables, and partner advisory sessions that move mid-market accounts and partners from interest to opportunity.
• Turnkey Event Packages ("Event in a Box"): Create scalable, partner-ready event and campaign kits that TCAMs and partners can deploy quickly to their SMB and mid-market customers.
• Partner Co-Marketing & MDF: Plan joint campaigns with key partners and distributors, guide partners in using market development funds (MDF) effectively, and track the pipeline those investments return.
• Pipeline Generation & Sales Alignment: Work with channel sales pods, ABM, and BDR teams to design localized programs for target mid-market accounts, drive registration and attendance, and ensure fast, consistent lead follow-up.
• Budget & ROI Management: Manage the regional field marketing budget, negotiate vendor and venue contracts, and report program ROI and pipeline impact to leadership using HubSpot.

Skills You'll Need to Have:

• Channel Experience: 5+ years of field or partner marketing experience in B2B technology, ideally cybersecurity, with direct experience in channel-first, MSP/MSSP, or distribution-led models.
• Event Excellence: Proven success running both small, high-touch events (10–20 attendees) and large-scale trade shows (1,000+ attendees), as well as partner roadshows and distributor events.
• Sales Alignment: Track record of working side by side with channel and field sales teams and driving measurable pipeline growth in the mid-market.
• MarTech Proficiency: Hands-on experience with HubSpot for campaign execution, lead management, and reporting.
• Travel: Ability to travel up to [25–40%] within the assigned region for field execution and sales alignment meetings.

Perks & Benefit:

• Comprehensive medical, dental, and vision insurance coverage

• Employee Referral Bonus Program

• Wellness programs

• 401k and employer matching for (US Employees)

• Comprehensive Time Off policy

• An opportunity to do something great for yourself and the world!

(Benefits and Perks subject to change by country/region)

Legal Language:

(US Employees Only)

Applicants have rights under the Federal Employment Laws:

• Employee Polygraph Protection Act

• Know Your Rights: Discrimination is Illegal

• Family and Medical Leave Act (FMLA)

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations.

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.