Sr. Director, Retail Marketing

Lawn Squad; Atlanta (GA); On-site; USD 180,000 - 230,000; Full time

Job summary

Authority Brands seeks a Senior Director of Retail Marketing to lead strategy, daily operations, customer experience, and financial performance across its retail locations in the Atlanta area. This leader will drive revenue growth, build a high-performing team, maintain brand standards, and ensure the location becomes the trusted choice in its market.

The role links marketing activity to in-store results, oversees location plans, staffing, local campaigns, digital presence, and customer feedback

Qualifications

• Experience in retail marketing leadership and P&L responsibility.

Responsibilities

• Own the retail plan: annual and quarterly sales, growth, staffing, local marketing, and profitability.
• Monitor revenue, labor, COGS, AVT, conversion, and marketing spend; adjust staffing and promotions.
• Plan for seasonality: prepare for peak periods, holidays, promotions, and slower times.
• Report results: update leadership on performance, opportunities and corrective actions.
• Lead the location marketing team: hire, coach, develop, and hold team to standards.
• Set service expectations: greeting, needs discovery, recommendations, handling concerns.
• Build a strong culture: create an engaged team owning results and supporting each other.
• Resolve escalated issues: address customer concerns and use feedback to improve.

Job description

The Senior Director, Retail Marketing leads the strategy, daily operations, customer experience, and financial performance of Authority Brands retail locations. This leader is accountable for growing revenue, building a strong team, maintaining brand standards, and making the location a trusted choice in its local market.

The Senior Director connects marketing activity to what happens inside the location: customer traffic, conversion, average transaction value, repeat visits, staffing, and profitability. The role develops a practical local business plan, leads the location’s managers and team members, and works with brand and marketing partners to turn campaigns into measurable results.

Key Responsibilities

Location Strategy and Financial Performance

• Own the retail plan: Develop annual and quarterly plans for sales, customer growth, staffing, local marketing, and profitability.
• Manage unit economics: Monitor revenue, labor, cost of goods, average transaction value, conversion, and marketing spend. Adjust staffing, inventory, and promotions based on performance.
• Plan for seasonality: Prepare for peak periods, holidays, promotions, and slower seasons so the location can serve demand without compromising the customer experience.
• Report results: Provide clear updates on performance, opportunities, and corrective actions to the appropriate brand or company leadership.

Team Leadership and Customer Experience

• Lead the location marketing team: Hire, coach, develop, and hold marketing team members accountable for performance and brand standards if applicable to revenue of unit.
• Set service expectations: Establish consistent practices for greeting customers, understanding their needs, recommending solutions, handling concerns, and following through.
• Build a strong culture: Create an engaged team that takes ownership of the location’s results and supports one another during busy periods.
• Resolve escalated issues: Personally address significant customer concerns and use feedback to improve the experience.

Local Marketing and Community Growth

• Execute brand campaigns locally: Turn national or regional promotions into effective in-location displays, team talking points, and local outreach.
• Build local awareness: Develop relationships with nearby businesses, community organizations, and potential referral partners.
• Manage the location’s digital presence: Work with marketing partners to keep location information accurate, support relevant local advertising, and monitor customer reviews.
• Earn repeat business: Develop practical approaches to customer follow-up, loyalty, referrals, and re-engagement.

Performance Analytics and Improvement

• Maintain a location scorecard: Track sales, customer traffic, conversion rate, average transaction value, repeat purchases, customer feedback, labor productivity, and marketing results.
• Diagnose performance gaps: Determine whether missed sales opportunities stem from low traffic, staffing, product availability, service quality, conversion, or other operational issues.
• Test and improve: Use results and customer feedback to refine scheduling, merchandising, promotions, and service practices.

Retail Operations and Brand Standards

• Oversee daily execution: Ensure the location is staffed, stocked, clean, safe, and ready to serve customers.
• Manage inventory and merchandising: Maintain appropriate product availability and presentation while controlling waste and protecting margins.
• Coordinate with brand partners: Work with marketing, operations, training, and other support teams to implement initiatives effectively at the location.
• Represent the location: Share customer insights and effective practices with brand leadership and peer locations.

Measures of Success

• Success in this role is measured by profitable sales growth, customer satisfaction and retention, team engagement, consistent execution of brand standards, and the location’s strength in its local market.

Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339