Sr. Director Marketing Product & Program Strategy

Horizontal Talent; Denver (CO); On-site; USD 116,000 - 167,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement plan

Competitive compensation

Job summary

Horizontal Talent is seeking an experienced consulting leader to drive executive-facing engagements focused on marketing product and program strategy for complex, multi-stakeholder environments. The role blends strategic leadership with hands-on storytelling to shape product direction and improve customer journeys.

The position requires leading cross-functional teams across marketing, product, design, engineering, data, and AI, with a strong emphasis on activation, onboarding, lifecycle, and

Qualifications

• 12+ years of professional experience, including at least 4 years in Senior Manager, Director, or higher roles within a respected consulting environment.
• Experience working directly with executive stakeholders and guiding decisions through strong communication and strategic judgment.
• Ability to lead cross-functional programs through influence, collaboration, and structured governance.
• Strong product-led growth experience, including activation, onboarding, lifecycle, and experimentation.
• Background in marketing or close partnership with marketing teams, with a solid understanding of audiences, segmentation, customer journeys, first-party data, channel mix, and attribution.
• Demonstrated ability to connect marketing journeys with in-product experiences to support a unified funnel strategy.
• Experience shaping product roadmaps using market, customer, and competitive insights.
• Hands-on executive storytelling skills, including the ability to build polished presentations and clear narratives independently.
• Comfort working with marketing technology, customer data, analytics, and BI platforms at a conceptual level.

Responsibilities

• Lead blended team of consultants while aligning client-side marketing, product, design, engineering, data, and AI partners around a shared plan.
• Set priorities, remove blockers, and keep cross-functional work moving without formal authority over client teams.
• Partner with client data teams to define measurement frameworks and KPI trees tied to adoption, utilization, revenue impact, and efficiency gains.
• Bring an outside-in perspective by translating market trends, competitive moves, customer behaviors, and industry shifts into actionable recommendations.
• Serve as a trusted strategic partner to product leadership by providing insights, benchmarks, and evidence that inform roadmap decisions.
• Apply a product-led growth mindset to identify opportunities across activation, onboarding, lifecycle, and experimentation.
• Lead executive conversations with VP, SVP, and CMO stakeholders, framing issues clearly and recommending a path forward.
• Create executive-ready decks and narratives independently, using data to build a compelling story.
• Contribute to ROI-focused business cases that support revenue growth, cost reduction, and workflow improvements.

Skills

Executive stakeholder management

Strategic storytelling

Cross-functional program leadership

Product-led growth

Marketing strategy

Audience & segmentation

Roadmapping

Data-informed decision making

Tools

BI platforms

Marketing analytics tools

Job description

Lead a high-impact, executive-facing consulting engagement focused on marketing product and program strategy for a complex, multi-stakeholder environment. This role combines strategic leadership, hands-on storytelling, and cross-functional coordination to help shape product direction, improve customer journeys, and drive measurable business outcomes.

Responsibilities

• Lead a blended team of consultants while aligning client-side marketing, product, design, engineering, data, and AI partners around a shared plan.
• Set priorities, remove blockers, and keep cross-functional work moving without formal authority over client teams.
• Partner with client data teams to define measurement frameworks and KPI trees tied to adoption, utilization, revenue impact, and efficiency gains.
• Bring an outside-in perspective by translating market trends, competitive moves, customer behaviors, and industry shifts into actionable recommendations.
• Serve as a trusted strategic partner to product leadership by providing insights, benchmarks, and evidence that inform roadmap decisions.
• Apply a product-led growth mindset to identify opportunities across activation, onboarding, lifecycle, and experimentation.
• Lead executive conversations with VP, SVP, and CMO stakeholders, framing issues clearly and recommending a path forward.
• Create executive-ready decks and narratives independently, using data to build a compelling story.
• Contribute to ROI-focused business cases that support revenue growth, cost reduction, and workflow improvements.

Skills

• 12+ years of professional experience, including at least 4 years in Senior Manager, Director, or higher roles within a respected consulting environment.
• Proven experience working directly with executive stakeholders and guiding decisions through strong communication and strategic judgment.
• Ability to lead cross-functional programs through influence, collaboration, and structured governance.
• Strong product-led growth experience, including activation, onboarding, product-qualified leads, lifecycle, and experimentation.
• Background in marketing or close partnership with marketing teams, with a solid understanding of audiences, segmentation, customer journeys, first-party data, channel mix, and attribution.
• Demonstrated ability to connect marketing journeys with in-product experiences to support a unified funnel strategy.
• Experience shaping product roadmaps using market, customer, and competitive insights.
• Hands-on executive storytelling skills, including the ability to build polished presentations and clear narratives independently.
• Comfort working with marketing technology, customer data, analytics, and BI platforms at a conceptual level.

Preferred Skills

• Consulting experience in telecom or experience supporting carrier, cable, broadband, or MVNO organizations.
• Exposure to digital self-service, customer upgrades, churn reduction, or B2B and SMB adoption initiatives.
• Experience improving or redesigning marketing operations workflows.
• Practical experience applying AI to marketing workflows such as audience modeling, content generation, or journey personalization.
• Ability to bring thoughtful, inclusive collaboration to complex programs and contribute to a culture where diverse perspectives are valued.

Company Culture

Horizontal is committed to fostering an inclusive environment where people of all backgrounds, perspectives, and experiences can thrive. We value diversity, equity, and inclusion as essential to building better teams, stronger ideas, and more impactful outcomes.

Benefits

• For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement.

The pay range for this role is $84 - $121 per hour based on qualifications and experience.