Senior Director, Marketing Product & Program Strategy

Bounteous; Atlanta (GA); Remote; USD 180,000 - 280,000; Full time

Job summary

Bounteous is seeking an executive-level consultant to lead a multi-product program in a telecom-focused environment. You will partner with client marketing, product, design, engineering, data, and AI teams to shape strategy and drive ROI.

The role emphasizes market insights, executive-level communication, and hands-on storytelling to craft compelling narratives and actionable plans for VP/SVP/CMO stakeholders.

Qualifications

• 12+ years of experience, including 4+ years at Senior Manager, Director or above at a reputable consulting firm.
• Direct work with VP, SVP or C-level executives with confident command of executive conversations.
• Program leadership of cross-functional teams spanning marketing, product, engineering, data and AI, achieved through influence rather than line authority.
• Hands‑on executive storytelling—building the deck and narrative yourself.

Responsibilities

• Lead a multi-product program for a client and manage vendor and client teams toward one plan.
• Define KPI tree and measurement plan; track adoption, revenue attribution and cost savings.
• Provide market, competitive and industry insights to shape product strategy and roadmaps.
• Engage with VP/SVP/CMO stakeholders and present clear recommendations with confidence.

Skills

Executive leadership

Program leadership

Marketing strategy

Executive storytelling

Cross-functional leadership

Strategic communications

Job description

Director / Senior Director, Marketing Product & Program Strategy

You lead: A blended team of our consultants, while managing relationships and expectations with client marketing, product, design, engineering, data and AI teams

Industry: Telecom (preferred)

Location: Atlanta, Dallas or New Jersey (Remote)

About The Role

An executive-level consultant capable of program leadership, market and product strategy and executive communication. You lead a multi-product program for a client, bring the market, competitive and industry insight that shapes its direction, and engage confidently with VP, SVP and CMO stakeholders, while staying accountable for measurable ROI. A marketer’s understanding of audiences, segmentation and customer journeys helps you see what the products must do for the marketers who use them. This is a player-coach role: you engage executives with a point of view and personally build the work behind it.

Responsibilities

Program Leadership

• Direct vendor and client teams toward one plan, without formal authority over client staff. Set priorities with client marketing and product leads, and unblock design, engineering, data and AI teams.
• Define the KPI tree and measurement plan in partnership with client data teams. Track adoption, utilization, revenue attribution and in-year savings, such as reduced spend and workflow optimization.

Market & Strategic Thought Leadership

• Bring the outside-in view into the program: market trends, competitor moves, customer behavior and telecom industry shifts, turned into implications for the product portfolio.
• Act as a strategic thought partner to client product leadership. Supply the evidence, benchmarks and options that inform their vision and roadmap decisions.
• Bring a product-led growth lens to the portfolio, identifying opportunities in activation, onboarding, lifecycle and experimentation.

Executive Communication & Governance

• Engage with confidence in dynamic conversations with VP, SVP and CMO stakeholders. Frame each decision and bring a recommendation rather than a menu of options.
• Build the decks and storylines yourself. Work with campaign, audience and product data, directly or through the data team, to find the insight. There is no separate deck-production team behind this role.

Qualifications

Executive and Consulting Leadership

• 12+ years of experience, including 4+ years at Senior Manager, Director or above at a reputable consulting firm.
• Recurring, direct work with VP, SVP or C-level executives, with confident command of dynamic executive conversations and examples of decisions you shaped.
• Program leadership of cross-functional teams spanning marketing, product, engineering, data and AI, achieved through influence rather than line authority.
• Hands‑on executive storytelling. You build the deck and the narrative yourself.

Product-Led Growth

• Deep product-led growth experience: activation, onboarding, product-qualified leads, lifecycle and experimentation. You personally moved the funnel metrics.
• Has connected marketing journeys to in-product experiences, so that acquisition, activation and expansion work as one funnel.
• Has shaped multi-product roadmaps with market and competitive evidence.
• ROI cases you built and defended: revenue attribution, cost savings or efficiency gains.

Marketing Background

• Experience in or alongside a marketing organization: growth, lifecycle, digital or product marketing.
• Understands how marketers work: audiences, segmentation, customer journeys, first-party data, channel mix and attribution.
• Credibility with a CMO and their leadership team.

Technology Awareness

• General understanding of how marketing technology, customer data and analytics platforms work, such as Adobe Experience Cloud, Salesforce Marketing Cloud, GrowthLoop, cloud data platforms and BI tools. Hands‑on use is not required, and the specific tools will change over time.

Preferred Qualifications

• Telecom consulting experience for or at a carrier, cable, broadband or MVNO business. Relevant areas include digital self‑serve, upgrades and churn, or B2B and SMB adoption.
• A track record of transforming or redesigning marketing operations workflows.
• Experience applying AI to marketing workflows, such as audience modeling, content generation or journey personalization.