Sr. Director Marketing, North America

F-Prime Capital; San Francisco (CA); On-site; USD 250,000 - 275,000; Full time

Job summary

MoEngage is seeking a Senior Director of Marketing to lead its North American marketing efforts. This high-ownership role involves developing and executing the marketing strategy, overseeing a growing team, and managing the marketing budget to drive brand presence and pipeline growth.

The ideal candidate will have over 12 years of B2B marketing experience, particularly in high-growth SaaS, with demonstrated leadership in building and scaling marketing initiatives. Join MoEngage to help shape its presence in the most strategic market!

Qualifications

• 12+ years in B2B marketing with proven leadership at the Director/Senior Director level.
• Experience in high-growth enterprise SaaS and MarTech categories.
• Track record in building regional marketing strategies.

Responsibilities

• Own and lead North America marketing strategy aligned to revenue goals.
• Build and scale the marketing team as the region grows.
• Communicate regional impact and performance to the executive team.

Skills

B2B marketing experience

Leadership

Commercial orientation

Stakeholder influence

Team building

Executive presence

Job description

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360‑degree view of their customers.

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role

North America is MoEngage's most strategic growth market, and marketing here is a core GTM engine, not a support function.

As Senior Director, Marketing you will be the Regional Head of Marketing, reporting to the SVP Marketing. You will own the full marketing funnel for the region and lead the marketing team that builds MoEngage into the category-defining consumer engagement platform for North American brands.

This is a high-ownership leadership role. You will set the regional marketing agenda, own & support the NA pipeline number alongside Sales, and make the calls on where we invest, where we don't, and where we double down.

Roles & Responsibilities

• Own the North America marketing strategy aligned to revenue and pipeline goals.
• Co‑own the NA pipeline number (New logo & Expansion) with the regional Sales leader.
• Build MoEngage's brand and category presence in North America: thought leadership, PR, executive narrative, and share of voice.
• Lead an integrated demand engine across paid, content, SEO/AEO/GEO, ABM, partner co‑marketing, and outbound enablement.
• Own the NA field and events portfolio across flagship MoEngage events, industry conferences (MAU, Think Summit, Shoptalk, etc.), executive roundtables, and target‑account programs.
• Drive customer advocacy in the region – case studies, references, customer councils, and speaker programs featuring marquee NA brands.
• Partner with global Product Marketing to localize positioning, messaging, and competitive narratives for the NA consumer brand buyer.
• Build, develop, scale & shape the NA marketing team as the region grows.
• Own the regional marketing budget. Make deliberate tradeoffs. Defend them with data and judgment.
• Partner with NA Sales, CS, Partnerships, and global Marketing functions and align cross‑functionally on shared goals.
• Communicate regional impact to the executive team across pipeline contribution, brand health, share of voice, and team performance.

Compensation

The annual total salary range for this position is CTC $250K–$275K USD. Compensation is based on a variety of factors including but not limited to location, experience, job‑related skills, and level.

Requirements

• 12+ years of B2B marketing experience in high‑growth enterprise SaaS, with proven leadership at the Director / Senior Director level.
• Track record building or scaling regional marketing for North America – Brand to Demand full‑funnel ownership.
• Domain experience in MarTech, CDP, customer engagement, marketing automation, CX, or adjacent categories serving consumer brands.
• Strong commercial orientation: You've owned a pipeline number alongside Sales and can speak the language of revenue, CAC, and payback.
• Experience building and retaining high‑performing marketing teams across multiple sub‑functions.
• Strong judgment and comfort operating in ambiguity.
• Proven ability to influence stakeholders and partners without formal authority.
• Executive presence and storytelling skills: Comfortable in the room with CMOs of consumer brands and with your own exec team.
• Hands‑on operator with a “multiple hats” mindset.

Why this role matters

This role shapes how MoEngage shows up in our most important market. It defines the brand, builds the category, and drives the pipeline that fuels NA growth.

Employment Equitable Opportunity Statement

At MoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value – for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

It is our policy to comply with all applicable national, state, and local laws related to non‑discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

Why Join Us!

At MoEngage, we are passionate about our team and technology – see below to know more about us.

Life@MoEngage

Tech@MoEngage

Scale @MoEngage

We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world‑class technology team.