Senior Director, Integrated Media Strategy

Adelphi Group; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom is seeking a senior leader in media planning and integrated communications to develop and lead comprehensive strategy for beauty/skincare clients. You will synthesize data into actionable insights, and collaborate with media, creative, influencer, and PR teams to deliver holistic marketing plans.

The role requires steering cross-functional teams, driving innovative brand experiences, and mentoring staff while navigating evolving media and digital landscapes.

Qualifications

• 10+ years experience in integrated communications/media planning with emphasis on strategic framework development.
• Proven success in implementing holistic communications strategies across creative, paid, earned media, CRM, digital content and local activations.
• Experience leading integrated agency teams including influencer, creative, and PR disciplines.

Responsibilities

• Develop and lead the integrated communications strategy aligned with brand vision and objectives.
• Synthesize data to extract insights that influence strategic direction and client outcomes.
• Partner with media, creative, influencer, and PR teams to execute holistic marketing plans.

Skills

Strategic thinking

Leadership

Data analytics

Cross-functional collaboration

Brand strategy development

Influencer/PR collaboration

Market trends & consumer behavior

Education

Bachelor’s degree

Advanced degree a plus

Job description

Omnicom is seeking a senior leader in media planning and integrated communications to develop and lead comprehensive strategy for beauty/skincare clients. You will synthesize data into actionable insights, and collaborate with media, creative, influencer, and PR teams to deliver holistic marketing plans.

The role requires steering cross-functional teams, driving innovative brand experiences, and mentoring staff while navigating evolving media and digital landscapes.