Email/Lifecycle Specialist, Noteworthy Scents

The Proven Group; United States; Remote; USD 85,000 - 90,000; Full time

Benefits offered by this job

Flexible work environment

Unlimited paid time off

Fringe benefits discounts

Health insurance

Company-wide events

Parental leave

Job summary

PROVEN is seeking an Email/Lifecycle Manager for Noteworthy Scents to own the lifecycle strategy from planning to execution. You will drive segmentation, testing, and reporting to convert samplers into loyal customers, while partnering with brand and e-commerce leadership to align on commercial priorities.

This role emphasizes hands-on implementation and cross‑functional collaboration, with a focus on growth and retention across the US market.

Qualifications

• 4+ years in CRM or lifecycle marketing in DTC/e-commerce
• Hands-on Klaviyo and Attentive expertise
• Experience building post-purchase and replenishment programs
• Strong strategic/analytic instincts for testing and forecasting

Responsibilities

• Own Noteworthy email/SMS strategy, roadmap, and calendar
• Design lifecycle architecture from post-purchase to win-back
• Lead segmentation, list health, and deliverability as a system
• Provide performance forecasting and revenue insights
• Manage Klaviyo and Attentive platforms including testing roadmap
• Collaborate with NW E-comm Lead and Brand Marketing on calendar and targets
• Hands-on execution with a build-and-strategize approach

Skills

CRM strategy

Lifecycle marketing

Klaviyo

Attentive

Segmentation

Analytics

Copywriting

Autonomy

Brand collaboration

Fragrance interest

Tools

Klaviyo

Attentive

Job description

Email/Lifecycle Manager, Noteworthy Scents

Marketing Remote Full-time

About PROVEN

Founded in 2017 by two women of color, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual's unique needs.

Our belief is simple: Everyone deserves skincare as unique as they are. Based on our proprietary, award-winning Skin Genome Project database, the world's largest beauty knowledge base, our technology turns millions of scientific data points into personalized skincare formulations that deliver results.

In 2022, we launched our sister company, Noteworthy Scents, to help people discover a fragrance they love through an innovative, AI-backed fragrance experience. Built around our Discovery Kit, Noteworthy makes finding a signature scent feel considered, personal, and a little bit revelatory.

We have assembled a world‑class team of scientists, engineers, data analysts, creatives, marketers, business experts, customer support specialists, and operations professionals. We're dedicated to our mission, growing quickly, and always on the lookout for passionate team members.

The role

This role owns Noteworthy's email and SMS strategy end to end — the roadmap, the calendar, and the results. You'll set the lifecycle strategy that turns Discovery Kit samplers into loyal, repeat customers, build the segmentation and testing framework that gets us there, and report directly on what's moving the number.

Noteworthy has a strong product, a loyal customer base, and a clear commercial model built around the Discovery Kit and Signature Sampler. Your job is to define and own how CRM drives that model forward: making sure customers who sample go on to find their match, stay engaged, and come back. You'll report to the Senior Director of Brand Marketing and play a critical role in shaping overall brand and growth strategy, partnering closely with the NW E‑comm Lead on commercial priorities and with Creative on brand expression.

What you will own

• Email and SMS strategy, roadmap, and calendar for Noteworthy — from planning through execution
• Lifecycle architecture, including the Discovery Kit post-purchase journey, quiz email capture optimization, full‑size conversion flow for samplers, and win‑back/reactivation
• Segmentation strategy, list health, and deliverability as a system, not a maintenance task
• Performance reporting and forecasting: open rates, click rates, revenue per email, subscriber growth, and the story behind the numbers
• Platform strategy and management in Klaviyo (email) and Attentive (SMS), including testing roadmap and tooling decisions
• Close partnership with the NW E‑comm Lead on commercial targets and the promotional calendar, and with the Senior Director of Brand Marketing on how CRM supports broader brand strategy
• Hands‑on execution. This is a build‑and‑strategize role, not strategy‑only

What we are looking for

• 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e‑commerce environment (beauty experience a plus), with demonstrated ownership of strategy, not just execution
• Deep, hands‑on Klaviyo and Attentive expertise. You can build flows, set up segments, and analyze performance
• A track record of building and scaling post‑purchase and replenishment programs, ideally from the ground up
• Strong strategic and analytical instincts — comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest
• Excellent copywriting instincts and the ability to develop and protect a brand's voice across channels
• Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E‑comm
• Curious about fragrance or the discovery model is a plus, but not required
• A builder's mindset: detail‑oriented, proactive, and energized by owning outcomes, not just tasks

Compensation

$85,000 to $90,000 base, plus bonus and equity.

Benefits of Working at PROVEN

• Flexible work environment. We are fully distributed with employees across the US and you can work from any location that brings out your best
• Unlimited paid time off (covering vacation, paid bereavement, and family sick leave)
• Exclusive employee subscription discounts and SWAG
• Comprehensive health support. Insurance for health, vision and dental
• Company-wide events and outings
• Paid parental leave + flexible return-to-work program

PROVEN/Noteworthy is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally‑recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.