Sr. Director, Executive & Internal Communications

Sprinklr; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Sprinklr is seeking a Director of Executive and Internal Communications to lead the company’s narrative, executive voice, and internal engagement. This role shapes leadership messaging, aligns strategy with communications, and builds a modern, AI-enabled, data-driven internal ecosystem that drives alignment, engagement, and trust.

The right candidate blends strategic thinking with hands-on execution, has a strong POV, and a track record elevating leaders in fast-moving, tech-driven environments.

Qualifications

• 8–10 years of progressive experience in strategic, corporate, or executive communications.
• Experience in SaaS, technology, and/or publicly traded companies is strongly preferred.
• Proven track record supporting senior executives in high-visibility environments.
• Experience building or scaling internal communications programs in fast-moving organizations.

Responsibilities

• Serve as trusted advisor to senior executives, shaping voice, narrative and presence.
• Lead development of high-impact executive communications and major announcements.
• Translate business strategy into clear, authentic messaging and storytelling.
• Build and govern quarterly and annual communications plans with measurable KPIs.
• Lead cross-functional collaboration across brand, HR, product marketing, and field teams.

Skills

Executive comms

Narrative strategy

Content strategy

Leadership

Stakeholder management

Job description

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

Role Overview

We are seeking a Director, Executive and Internal Communications to lead and evolve our Executive Communications and Internal Relations programs. This is a high-impact role at the center of Sprinklr’s narrative—shaping how our leadership communicates, how our employees connect to our strategy, and how our story shows up across the enterprise and into the market. This leader will bring clarity, consistency, and energy to our executive voice while building a modern, AI-enabled, data-driven internal communications ecosystem that drives alignment, engagement, and trust. The right candidate is both a strategist and operator—someone with a strong POV, forward-thinking instincts, a deep curiosity about and willingness to experiment with AI, and a track record of elevating leaders and organizations through communications.

Key Responsibilities

Executive Communications Leadership

• Serve as a trusted advisor and strategic partner to senior executives, helping shape their voice, narrative, and presence internally and externally.

• Lead development of high-impact executive communications including All Hands, senior leadership forums, keynotes, major announcements, and thought leadership.

• Partner with executives to translate business strategy into clear, compelling, and authentic messaging.

• Elevate executive visibility and consistency through disciplined narrative planning and storytelling.

Internal Communications & Employee Engagement

• Own and evolve Sprinklr’s internal communications strategy—ensuring alignment with business priorities and cultural transformation.

• Design and manage a multi-channel internal communications ecosystem, optimizing channel use based on audience, purpose, and impact.

• Develop clear, engaging content that drives understanding of strategy, reinforces priorities, and builds employee confidence and alignment.

• Champion two-way communication—ensuring employee feedback loops are embedded and actionable.

Narrative & Content Strategy

• Working closely with External Communications, refine executive narrative frameworks that connect product innovation, customer value, and company strategy.

• Ensure consistency of messaging across executive communications, internal channels, and key moments.

• Drive proactive storytelling that positions Sprinklr’s leadership as credible, differentiated, and forward-looking.

Strategic Programs & Planning

• Build and operationalize annual and quarterly communications plans tied to company priorities.

• Establish clear KPIs and measurement frameworks to track effectiveness, engagement, and reach.

• Lead high-stakes communications initiatives including transformation milestones, organizational changes, and major announcements.

• Identify and implement AI workflows and agents to improve productivity and efficiency.

• Partner closely with External Comms, Brand, Digital, HR, Product Marketing, and Field teams to ensure coordinated execution.

Team Leadership & Collaboration

• Lead and mentor a high-performing communications team and agency partners as needed.

• Act as a strong cross-functional collaborator—earning trust and influence across executive and functional leadership.

• Bring a clear point of view while remaining pragmatic, adaptable, and solutions-oriented.

What Success Looks Like

• Executive voices are clear, consistent, and impactful—driving confidence internally and credibility externally.

• Employees have a strong understanding of strategy and feel informed, engaged, and aligned.

• Internal communications are proactive, integrated, and data-driven—not reactive or fragmented.

• Sprinklr’s narrative is cohesive, differentiated, and consistently reinforced across leadership moments.

• Communications is viewed as a strategic partner to the business—not a support function.

Qualifications

Experience

• 8-10 years of progressive experience in strategic, corporate, or executive communications roles.

• Experience in SaaS, technology, and/or publicly traded companies strongly preferred.

• Proven track record supporting senior executives (C-suite or equivalent) in high-visibility environments, and supporting the visibility and credibility of those voices in the marketplace.

• Experience building or scaling internal communications programs in complex, fast-moving organizations.

Core Capabilities

• Exceptional writing and storytelling skills—clear, concise, and authentic.

• Strong strategic acumen with the ability to connect communications to business outcomes.

• Deep understanding of internal channel strategy and how to reach diverse employee audiences effectively.

• Executive presence and ability to influence the highest levels of the organization.

• Strong judgment, instincts, and ability to operate in ambiguity.

Leadership & Mindset

• Collaborative, low-ego leader with a strong point of view and the ability to drive alignment.

• Creative thinker who is willing to experiment, challenge norms, and place bold bets.

• High energy, resilient, and comfortable operating in a fast-paced, evolving environment.

• Passion for building culture, transparency, and trust through communication.

Why This Role Matters

This role sits at the heart of Sprinklr’s transformation. You will directly shape how our leaders show up, how our employees connect to our strategy, and how we bring our story to life. If you’re energized by building something meaningful, influencing at the highest levels, and driving real impact—this is the opportunity.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified-CXM.

• Empower