Sr. Director, Digital & Ecommerce

pgatoursuperstore; Roswell (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

PGA TOUR Superstore is seeking a strategic Digital Leader to own the online-to-offline customer journey across web, mobile, and app. You will influence architecture, define ROI-driven investments, and partner with engineering and vendors to deliver a unified ecommerce experience.

The role requires transforming a digital organization, building teams, and driving revenue growth through data-driven decisions and modern technology choices.

Qualifications

• Proven track record transforming digital organizations and teams.
• Experience running digital commerce with a merchant mindset and strong P&L ownership.
• Ability to partner with engineering, finance and operations to drive ROI.

Responsibilities

• Own the digital P&L end-to-end: demand, conversion, AOV, gross margin and contribution margin.
• Lead the multi-year digital roadmap across web, mobile and app.
• Champion a product-like approach with clear backlogs, releases and testing culture.
• Drive omnichannel initiatives: buy online, pickup in store, ship from store and loyalty programs.
• Lead vendor negotiations and performance across the digital tech stack.

Skills

Digital leadership

P&L ownership

Retail ecommerce

Vendor management

Tools

APIs

Cloud services

OMS

PIM

CDP

Job description

Overview

At PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.

Position Summary

We're looking for a modern digital leader to own and transform how golfers discover, shop and connect with PGA TOUR Superstore across web, mobile and our app, and into our stores. You know how the full digital ecosystem fits together, from acquisition and site experience to app, CRM, customer data and fulfillment, and you know how to turn those pieces into one connected customer journey. You've run a merchant driven retail business online. You've built and rebuilt teams. Most importantly, you have a track record of transforming a digital organization, not just maintaining one. This is a business leader role first. But you should be able to run digital commerce like a P&L owner, you're technically fluent enough to challenge engineers and vendors on architecture and delivery, and you make every investment decision on the numbers.

Duties and Responsibilities

• Commercial Performance & P&L: Own the digital P&L end to end: demand, conversion, AOV, gross margin and contribution margin after media, fulfillment and returns.
• Build and run the operating rhythm: KPI tree, weekly business reviews, forecasting and reforecasting in partnership with Finance.
• Manage the margin levers: promotional depth, markdown, free shipping thresholds, cost per order, fulfillment mix and return rates.
• Allocate digital marketing investment on return, using CAC, ROAS, MER, LTV to CAC and incrementality, and shift spend quickly to what's working.
• Build business cases for technology and growth investments, then track and report the ROI after launch.
• Identify and develop new revenue streams such as retail media, marketplace and vendor funded programs.

Digital Platform & Technology

• Set the digital and ecommerce vision and multiyear roadmap across web, mobile web and our mobile app.
• Co-own the commerce technology roadmap with Technology: platform, search and recommendations, OMS, PIM, payments, CDP and app releases, so every piece connects to the next.
• Bring a modern architecture point of view (headless and composable commerce, APIs, cloud services) and lead build, buy or partner decisions.
• Own site and app performance: speed, Core Web Vitals, uptime, checkout reliability and SEO health.
• Run digital like a product organization, with clear backlogs, release cadence, QA discipline and a true test and learn culture.
• Apply AI practically across search, recommendations, content, service and marketing operations, with clear measures of value.
• Lead vendor selection, contract negotiation and partner performance management across the digital stack.

Ecommerce & Digital Merchandising

• Run the online store as a merchant driven business, partnering with Merchandising on assortment, product content, onsite merchandising, search, pricing and promotional execution.
• Bring brand launches, vendor partnerships and key product moments to life online in ways that drive both excitement and sell through.
• Drive operational excellence in product data quality, inventory accuracy and fulfillment speed, in partnership with Supply Chain and Customer Service.

Omnichannel Customer Experience

• Design seamless journeys that connect online and in store: buy online pick up in store, ship from store, endless aisle, store inventory visibility and booking for services like club fittings and lessons.
• Make the app a reason to engage between store visits through loyalty, personalized offers, content and services, and a useful companion when customers are in store.
• Use journey mapping, UX research and voice of customer insight to continuously remove friction and lift conversion.
• Partner with Store Operations so digital and stores win together, with shared goals and clear credit for omnichannel sales.

Customer Data & Personalization

• Partner on our customer data strategy, using first party data, loyalty and CDP capabilities to build a single view of the customer.
• Lead personalization across site, app, email, SMS and push, moving from segment based marketing to individualized experiences.
• Build lifecycle programs across acquisition, onboarding, retention and win back, with clear measurement for each.
• Establish a measurement framework covering attribution, incrementality testing and executive dashboards that shows what's working and where to invest.
• Champion privacy, consent and data governance in partnership with Legal and Technology.

Team Leadership & Transformation

• Assess, build and lead a high performing digital team spanning ec