Sr Dir, Marketing

Deltek, Inc.; Herndon (VA); Remote; USD 134,000 - 220,000; Full time

Job summary

Deltek, Inc. is seeking a Senior Marketing Director to design, build, and scale the integrated campaigns engine that drives pipeline growth across core industries.

You will own the strategy and execution of multi-channel programs, including digital, content, events, and ABM, driving full-funnel buyer journeys for new and existing customers. The ideal candidate has 10+ years in B2B marketing with a proven ability to lead teams, measure ROI, and partner across Marketing, Sales and Product.

Qualifications

• 10+ years of B2B marketing experience, including 5+ years leading integrated campaigns.
• 3+ years of experience managing and developing a marketing team.
• Proven track record designing scalable full-funnel campaigns driving pipeline.

Responsibilities

• Own the strategy and execution of integrated marketing campaigns across net-new and existing segments.
• Develop full-funnel programs aligned to core industries including Government Contracting, Aerospace & Defense.
• Lead campaign development: digital campaigns, nurture journeys, webinars, ABM activations.
• Collaborate with Sales, Product Marketing and Centers of Excellence to maximize impact.
• Establish campaign measurement, attribution, and ROI reporting.

Skills

Leadership

Strategic thinking

Data-driven

Cross-functional collab

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Eloqua

Salesforce

ABM platforms

Analytics tools

Job description

08-Sep-2026

Senior Marketing Director, Integrated Campaigns

US (Remote)

11232BR

Company Summary

As the recognized global standard for project-based businesses, Deltek delivers software and information solutions to help organizations achieve their purpose. Our market leadership stems from the work of our diverse employees who are united by a passion for learning, growing and making a difference. At Deltek, we take immense pride in creating a balanced, values-driven environment, where every employee feels included and empowered to do their best work. Our employees put our core values into action daily, creating a one-of-a-kind culture that has been recognized globally. Thanks to our incredible team, Deltek has been named one of America's Best Midsize Employers by Forbes, a Best Place to Work by Glassdoor, a Top Workplace by The Washington Post and a Best Place to Work in Asia by World HRD Congress. www.deltek.com

Business Summary

The Marketing team articulates and amplifies Deltek's message to project-based businesses around the world. We are a diverse group of passionate, creative and data-driven individuals who continuously seek new ways to differentiate our brand. Join our global team of talented modern marketers to directly impact the growth of our business-while growing your own career!

Position Responsibilities

We are seeking a Senior Director, Integrated Marketing to design, build, and scale the campaign engine that drives pipeline growth across our core industries. Reporting to the VP of Revenue Marketing, this leader will own the strategy and execution of integrated marketing programs that connect digital, content, events, webinars, and account-based marketing (ABM) into cohesive, full-funnel buyer journeys for both prospective and existing customers.

This role requires a strategic leader who is equally comfortable setting direction and executing programs. The ideal candidate brings deep experience in integrated demand generation, team leadership, and revenue-focused marketing measurement.

Key Responsibilities

Integrated Campaign Strategy & Leadership

• Own the strategy and execution of integrated marketing campaigns across net-new and existing customer segments.
• Develop full-funnel marketing programs aligned to the buying behaviors of Deltek's core industries, including Government Contracting, Aerospace & Defense, Architecture & Engineering, and Construction).
• Manage the integrated campaign plan, prioritizing investments that drive pipeline growth, customer expansion, cross-sell, and upsell opportunities.
• Create connected buyer journeys that align messaging, content, channels, and experiences across the customer lifecycle.

Campaign Development & Execution

• Lead the development and launch of integrated programs including digital campaigns, nurture journeys, webinars, executive engagement initiatives, content programs, and ABM activations.
• Ensure each campaign has a defined audience, value proposition, channel strategy, and measurable business outcomes.
• Deliver a consistent, high-quality experience across all campaign touchpoints.
• Partner with internal teams and external vendors to execute programs effectively and at scale.

Cross-Functional Collaboration

• Work closely with Sales to align campaigns with business priorities, territories, and revenue goals.
• Partner with Product Marketing to ensure consistent positioning and messaging throughout the buyer journey.
• Collaborate with Marketing Centers of Excellence, including Content, Digital, Marketing Operations, Brand, Field Marketing, Partner Marketing, Customer Marketing, and Performance Marketing, to maximize campaign effectiveness and alignment.

Measurement, Optimization & Reporting

• Establish and evolve campaign measurement frameworks, including attribution, lead scoring, pipeline contribution, and ROI reporting.
• Analyze campaign performance and continuously optimize targeting, messaging, channels, and creative based on data and stakeholder feedback.
• Provide clear reporting and actionable recommendations to senior leadership and cross-functional stakeholders.

Budget & Resource Management

• Manage integrated campaign budgets with a strong focus on efficiency, effectiveness, and return on investment.
• Allocate resources and investments based on performance data and business priorities.
• Oversee agencies, vendors, and internal creative resources to ensure successful campaign delivery.

Team Leadership & Development

• Build, lead, and develop a high-performing team of integrated marketing and demand generation professionals.
• Foster a culture of accountability, collaboration, innovation, and continuous learning.
• Coach team members to expand their capabilities across channels, industries, and marketing disciplines.
• Represent the integrated marketing function within the broader marketing leadership team.

Qualifications

• 10+ years of B2B marketing experience, including 5+ years leading integrated campaign, demand generation, or growth marketing functions.

• 3+ years of experience managing and developing a team of marketers.

• Proven track record designing and scaling full-funnel campaign programs that measurably drive pipeline and revenue.

• Hands-on experience with marketing automation (e.g., Marketo, Eloqua), CRM (e.g., Salesforce, Dynamics), ABM platforms (e.g., 6sense, Demandbase), and attribution/reporting tools.

• Strong analytical mindset with the ability to translate data into insight and insight into action.
• Excellent stakeholder management skills; able to influence and align Sales, Product Marketing, and the extended Marketing Team without direct authority.
• Experience building and scaling integrated campaigns that drive growth.

What Success Looks Like

• A scalable, repeatable integrated campaign framework in place across priority industries and segments.
• Clear, trusted attribution and ROI reporting that ties campaign investment to pipeline outcomes.
• Strong, collaborative relationships with Sales, Product Marketing, and the extended Marketing Team.
• A motivated, capable team of campaign marketers growing in scope and skill.

Career Interests

Marketing

Compensation Info

The U.S. salary range for this position is $134,000.00-$220,000.00. This range is subject to change as Deltek takes a number of factors into consideration when determining individual base pay, such as location, job-related knowledge, skills and experience. Certain roles are eligible for additional rewards, including incentive compensation and equity.
Benefits and perks listed here may vary depending on the nature of employment with Deltek. Employees have access to healthcare benefits, a 401(k) plan and company match, paid vacation time and holidays, well-living programs, short-term and long-term disability coverage, basic life insurance and tuition reimbursement.

Position Type

FT

Travel Requirements

20%

Compliance Requirements

Certain roles may have additional privacy, security and compliance requirements to the extent they support Costpoint GCCM or similar product offerings.

EEO Statement

Deltek, Inc. is an Equal Opportunity / Affi... All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

E-Verify Statement

Deltek, Inc., utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for Deltek is eligible to work in the United States. To learn more about E-Verify you can call or visit their website by clicking the logo below. E-Verify is a registered trademark of the United States Department of Homeland Security.

Applicant Privacy Notice

Deltek is committed to the protection and promotion of your privacy. In connection with your application for employment with us at Deltek, it is necessary for us to collect, store and use information about you (\"Personal Data\") to administer and evaluate your application. We are the \"controller\" of the Personal Data you provide us and will process any such Personal Data in accordance with applicable law and the statements contained in this Candidate Privacy Notice. Additionally, we have not sold and do not sell Personal Data you provide to us through the job application process.

Job Expires

08-Sep-2027