Senior Digital Media Planner

Moore; Lanham (MD); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive healthcare

Paid holidays

Generous paid time off

Job summary

Moore is seeking a Senior Digital Media Planner in Lanham, MD to oversee cross-channel paid digital media and donor acquisition for nonprofit clients. You will manage programmatic CTV, display, native, paid social, and paid search, partnering with strategists, clients and agency teams to deliver strategic, measurable results.

You will lead and mentor the Media Planning team while driving efficient processes, staying ahead of technologies, and presenting results to clients with clear, actionable

Qualifications

• 8+ years of experience developing and managing digital media campaigns, including senior-level experience.
• Broad knowledge of programmatic media, search and paid social with revenue growth focus.
• Proactive leader who aligns work across Moore Digital teams and clients.

Responsibilities

• Develop strategic plans and projections for existing and incoming nonprofit clients.
• Present results to clients and plan for future campaigns.
• Coordinate with programmatic, search and social buyers to execute campaigns.
• Plan digital campaigns: research, strategy, analysis and optimizations.
• Collaborate with account managers, project managers, strategists and creative staff.
• Prepare and maintain media budgets and projections.
• Deliver multichannel plans and reports on time.
• Analyze campaign data daily/weekly to improve performance and alert teams.
• Stay current on new technologies to identify value-driving ideas.
• Provide leadership and mentorship to junior staff.
• Lead and socialize new processes across teams and participate in RFPs.

Skills

Digital media planning

Leadership

Nonprofit experience

Strategic planning

Client communication

Project management

Education

Bachelor’s degree or equivalent

Marketing or communications degree preferred

Tools

Google Analytics

Google AdWords

Bing Ads

Facebook

Programmatic display platforms

CMS knowledge

Job description

Brief Description

As the Senior Digital Media Planner, you will manage and grow digital media initiatives for Moore Digital’s non-profit clients. You will plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, with a focus on donor acquisition and revenue generation. You will be the point person within Moore Digital, owning communication with agency contacts, strategists and clients regarding the strategy, status, results and continuation plans. You will ensure the best strategy is being implemented for the client and the campaign is executed flawlessly. The client should view you as a partner on their team, working towards achieving set goals. You will combine significant strategic planning, digital media management, analytic and account management experience, along with the ability to flourish in a fast-paced, creative environment with ever-shifting schedules and priorities. The Senior Digital Media Planner is a proactive self-starter who works with the leadership team towards an efficient, highly productive, steadfast department that executes upon all the inputs from other Moore Digital departments, sister agencies and clients. You will be tasked with providing leadership, mentorship and training to the Media Planning team in addition to being the planner for one or more of Moore Digital’s clients.

Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Your Impact

• Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients.


• Meet with clients on a regular basis to present results, discuss strategy and plan for future campaigns.


• Effectively communicate with programmatic, search and social buyers to ensure campaigns are executed according to client parameters and approved strategy.


• Plan digital campaigns–including research, strategy, analysis, and ongoing optimizations.


• Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.


• Prepare and maintain media budgets and projections for internal teams and client.


• Ensure timely and accurate delivery of multichannel plans and reports.


• Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.


• Stay up to date on new technologies to help identify value-driven ideas for clients.


• Continuously learn skills necessary for personal and team growth.


• Support the leadership of the Media Planning department, providing leadership and mentorship to more junior members of the planning team.


• Establish new and enhance existing processes to make them more efficient and socialize with broader team.


• Participate in RFP responses by providing overview of strategies, cost and revenue projections, and by answering technical questions about media department capabilities.


• Work with analytics team to develop optimal reporting solutions for paid digital media, including search, social, programmatic and others.


• Provide leadership for internal teams and external media agencies or partners in order to identify opportunities that lead to an effective or efficient outcome.


• Leads a team of planners and/or Jr. planners to execute the tasks required to deliver flawless digital campaigns for our clients.


• Potential to include after hours engagement in Rapid Response situations.

Your Background

• 8+ years of experience developing and managing digital media campaigns, including at least two years of experience as a senior member of a digital team.


• Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.


• Wide and deep understanding of programmatic media, search and paid social landscape, with ability to recommend appropriate tactics within each to generate donor file and revenue growth.


• A proactive self-starter who works towards an efficient, highly productive, steadfast department that executes upon all inputs from other Moore Digital teams, other Moore companies and clients.


• Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.


• Proficiency with Google Analytics, Google AdWords, Bing Ads, Facebook, and programmatic display platforms preferred.


• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS a plus.


• Leadership and people management experience and proficiency; customer-service oriented attitude.


• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.


• Attention to detail and strong organizational skills.


• Strong written and verbal communication skills.

How We’ll Support You

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.


• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.


• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge pursue your other passions and be with the people you care about.


• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.