Sr Digital Product Manager

The Freeman Company (TFC) Brands; Chicago (IL); Hybrid; USD 130,000 - 155,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Retirement with Company Match

Paid Time Off

Job summary

The Freeman Company is seeking a Senior Digital Product Manager to lead ecommerce capabilities for the exhibitor journey. You will translate customer insights and business priorities into a focused product roadmap, partnering with engineering, UX, analytics, marketing, and data science to deliver measurable improvements.

Ideal candidates have 7–10 years in enterprise digital commerce, experience with B2C ecommerce, and a strong ability to drive growth through analytics, experimentation, and

Qualifications

• 7–10 years in product management for enterprise-scale digital commerce with measurable impact.
• Experience in a B2C ecommerce environment driving digital growth, conversion and revenue.
• Experience managing vendor relationships, contracts, or tech budgets in support of a digital product roadmap.
• Strong customer-first product mindset and ability to simplify complex workflows into intuitive experiences.
• Ability to own and prioritize a product roadmap in a cross-functional enterprise environment.
• Excellent written and verbal communication tailored for executives and technical teams.

Responsibilities

• Lead the end-to-end ecommerce shopping experience for event exhibitors, driving continuous improvement across discovery, configuration, checkout, and post-order support.
• Own and manage the product roadmap, prioritizing initiatives based on analytics, customer feedback, and stakeholder input.
• Translate strategic priorities into detailed product requirements, user stories, acceptance criteria, and release plans.
• Collaborate with engineering, UX, analytics, marketing, and data science to deliver cohesive solutions.
• Develop KPIs and measurement plans, ensuring results inform future roadmap decisions.
• Mentor analysts and contributors to strengthen discovery, documentation, prioritization, and measurement.

Skills

Product strategy

Analytics

Communication

Cross-functional leadership

Problem solving

Ecommerce experience

Education

Bachelor’s degree in CIS/Business

MBA preferred

Tools

Salesforce Commerce Cloud

Salesforce Service Cloud

Adobe Analytics

GA4

Jira

Azure DevOps

Confluence

Job description

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Senior Digital Product Manager is critical to that mission. This role will lead prioritization and execution of ecommerce capabilities across the exhibitor shopping journey, translating customer insights, business priorities, analytics, and technology constraints into a focused product roadmap that drives measurable outcomes.

The ideal candidate has a proven track record of delivering complex, customer-facing digital products in an enterprise environment. They should be comfortable operating across product strategy, discovery, agile delivery, stakeholder alignment, analytics, and executive communication. This role will partner closely with engineering, UX design, digital merchandising, marketing, customer experience, and data science teams to improve the end-to-end exhibitor experience.

This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX
• Chicago, IL
• Las Vegas, NV

Essential Duties & Responsibilities

• Lead the end-to-end ecommerce shopping experience for event exhibitors, driving continuous improvement across product discovery, selection, configuration, checkout, account management, and post-order support.
• Own and manage the product roadmap, prioritizing initiatives based on analytics, customer feedback, moderated/unmoderated studies, competitive analysis and stakeholder input, maximizing overall business impact.
• Translate strategic priorities into clear product requirements, user stories, acceptance criteria, success metrics, and release plans.
• Use analytics, customer feedback, moderated and unmoderated research, competitive analysis, and stakeholder input to identify opportunities and prioritize work.
• Partner closely with engineering, QA, UX design, analytics, digital merchandising, marketing, customer experience, operations, and data science to deliver cohesive, end-to-end solutions.
• Develop KPIs and measurement plans for new features and enhancements, ensuring outcomes are tracked and learnings are applied to future roadmap decisions.
• Manage trade-offs and make clear prioritization recommendations to resolve timeline, scope, resource or business need conflicts.
• Mentor business analysts and other product contributors by helping establish strong discovery, documentation, prioritization, and measurement practices.
• Serve as a subject matter expert for the digital exhibitor experience and advocate for simple, intuitive, scalable solutions.
• Support agile delivery by participating in discovery, backlog refinement, sprint planning, demos, release readiness, QA/UAT, and post-launch measurement.
• Present roadmap priorities, progress, results, risks, and recommendations to executive leaders, stakeholders, and cross-functional partners as needed.
• Leverage web analytics, financial data, customer insights, competitive analysis, and industry trends to evaluate new opportunities and inform product decisions.
• Partner with analytics and data science teams to support AI, personalization, recommendations, guided ordering, cross-sell, upsell, and related commerce capabilities.
• Ensure product decisions support Freeman’s broader digital commerce goals, including improved customer experience, higher conversion, revenue growth, operational efficiency, and scalable platform capabilities.

Education & Experience

• Required: 7-10 years’ experience in a product management role, including demonstrated ownership of enterprise-scale digital commerce or ecommerce programs with measurable business impact.
• Experience in a B2C Ecommerce environment and demonstrated success driving digital growth, conversion, and revenue outcomes.
• Experience with enterprise tools such as Salesforce Commerce Cloud, Salesforce Service Cloud, Adobe Analytics, GA4, Jira, Azure DevOps, Confluence, or similar platforms preferred.
• Experience managing vendor relationships, contracts, or technology budgets in support of a digital product roadmap preferred.
• Bachelor’s degree in Computer Information Systems, Business or related field required, or equivalent experience. MBA Preferred.
• Strong customer-first product mindset with the ability to simplify complex workflows into intuitive digital experiences.
• Demonstrated ability to own and prioritize a product roadmap in a complex, cross-functional enterprise environment.
• Strong analytical skills, including comfort using product usage data, funnel metrics, financial data, customer feedback, and research findings to make decisions.
• Excellent written and verbal communication skills, with the ability to tailor messages for executives, technical teams, business stakeholders, and frontline users.
• Experience working with UX design, engineering, QA, analytics, merchandising, marketing, customer experience, and operations teams.
• Ability to define success metrics, build measurement plans, interpret results, and translate learnings into product recommendations.
• Strong problem-solving skills with a bias toward practical, scalable, and measurable solutions.
• Experience with ecommerce platforms, digital shopping journeys, personalization, product discovery, search, navigation, checkout, or customer self-service experiences preferred.

Travel Requirements

Travel up to 25%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Salary range of $130,000-$155,000 based upon experience
• Eligible for an annual bonus of up to 7.5% of the base salary

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.