Digital Business Analyst

The Freeman Company (TFC) Brands; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Salary range of $80,000-$100,000 based

Eligible for an annual bonus up to 5%

Job summary

The Freeman Company (TFC) Brands is seeking an Enterprise Business/Product Analyst to join the Commerce group under Technology Services. The role supports requirement gathering, analytics, and cross‑functional collaboration with Scrum teams, engineers, and senior stakeholders.

The position offers hybrid work with 2–3 days in-office/show site and travel up to 25%. Base salary ranges from $80,000 to $100,000, plus an annual bonus up to 5%.

Qualifications

• Required: 3-5 years’ experience as a Business or Product Analyst for enterprise scale digital-related programs.
• Preferred: Experience within an enterprise system environment such as SAP and Salesforce Commerce Cloud.
• Experience with product tracking tools (Azure DevOps, Jira, Confluence).
• Experience with web analytics tools (Google Analytics, Adobe Analytics).
• Understanding of ecommerce KPIs and funnel metrics (conversion, AOV, attach rate).
• Bachelor’s degree in Computer Information Systems, Business or related field required; MBA or related advanced degree a plus.

Responsibilities

• Lead business requirement-gathering and documentation activities for the team’s complex growth initiatives.
• Create detailed process flows, use cases, user stories, and acceptance criteria for product development.
• Use enterprise tools to support product configuration, document workflows, and improve operations.
• Perform data analysis on product usage and financials to guide priorities and measure outcomes.
• Partner with product managers, engineers, designers, and stakeholders to refine requirements and scope solutions.
• Create web analytics tagging requirements and data visualizations for visibility into product performance.
• Communicate clearly to align team members and leadership with the Commerce vision.
• Remove blockers and manage cross-team dependencies with minimal oversight.
• Participate in QA and UAT to ensure quality and minimize launch defects.
• Apply agile and Scrum principles throughout delivery lifecycle.

Skills

Business analysis

Product analysis

Data analysis

Stakeholder communication

Agile / Scrum

Education

Bachelor’s degree in Computer Information Systems, Business or related field

MBA or related advanced degree (plus)

Tools

Azure DevOps

Jira

Confluence

Salesforce Commerce Cloud

Google Analytics

Adobe Analytics

Job description

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The ideal candidate brings strong analytical instincts, hands-on experience with enterprise ecommerce platforms, business acumen and the communication skills to move effectively across scrum teams, engineering, design, and senior stakeholders. This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX
• Chicago, IL
• Las Vegas, NV

Essential Duties & Responsibilities

• Lead business requirement-gathering and documentation activities for the team's most complex, high-visibility growth initiatives, including stakeholder interviews, feature refinements and other agile ceremonies.
• Create detailed process flows, use cases, user stories, and acceptance criteria to clarify requirements and support product development efforts.
• Use enterprise tools such as Salesforce Commerce Cloud to support product configuration, document workflows, and help improve operational processes.
• Perform data analysis on product usage and financial data to support organizational decision-making on priority and measure feature outcomes.
• Partner with product managers, engineers, designers, program managers, and stakeholders to refine requirements and support solution scoping across systems.
• Create web analytics tagging requirements and data visualizations as needed to provide visibility into product performance and usage.
• Provide clear and concise communication to align team members, stakeholders and leadership with the Commerce product vision.
• Independently remove blockers to progress and proactively manage risk, including identifying and resolving cross-team dependencies with minimal oversight.
• Participate in QA and user acceptance testing to ensure quality and minimize defects at launch.
• Apply agile and scrum principles and practices throughout the delivery lifecycle.

Education & Experience

• Required: 3-5 years’ experience as a Business or Product Analyst for enterprise scale digital-related programs.
• Preferred: Proven success working within an enterprise system environment, such as SAP and Salesforce Commerce Cloud, to implement solutions.
• Experience with product tracking tools (Azure DevOps, Jira, Confluence).
• Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.).
• Understanding of ecommerce KPIs and funnel metrics (conversion, AOV, attach rate, etc.).
• Bachelor’s degree in Computer Information Systems, Business or related field required, or equivalent experience; MBA or related advanced degree a plus.

Travel Requirements

Travel up to 25%

What We Offer

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Salary range of $80,000-$100,000 based upon experience
• Eligible for an annual bonus of up to 5% of the base salary

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.