Sr. Digital Marketing Specialist

Tnentertainment; Tennessee; Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented individual to lead digital product strategy and execution. In this role, you will collaborate with cross-functional teams to develop and launch customer-centric products that enhance user experiences. Your expertise will drive market analysis, product development, and innovative digital marketing strategies. This position offers the flexibility of telecommuting, allowing you to balance work and personal life while contributing to impactful projects. If you are passionate about digital products and eager to make a difference, this opportunity is perfect for you.

Qualifications

• Bachelor’s degree or equivalent in relevant fields plus 3 years of experience required.
• Experience in digital marketing and product management is essential.

Responsibilities

• Plan and execute digital product strategy and technology development.
• Conduct market analysis to optimize customer experience.

Skills

Digital product strategy

Product development

Content management systems (CMS)

Agile project management

Digital marketing (SEO, SEM, PPC, Web Analytics)

Dashboard creation (Google Data Studio, Power BI, Tableau)

Competitive analysis

Data Analytics

Customer experience management

Education

Bachelor’s degree in Marketing, Finance, Computer Science, Engineering or related business discipline

Master’s degree in Marketing, Finance, Computer Science, Engineering or related business discipline

Tools

Adobe Experience Manager

Google Data Studio

Power BI

Tableau

Job description

Description

Under limited supervision, this position plans and executes digital product strategy, technology/product development, technology/product support and/or customer engagement strategies in support of the company’s product and service portfolio. Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partners with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs. Provides subject matter expertise to support strategic priorities. Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.

Requirements

Bachelor’s degree or equivalent* in Marketing, Finance, Computer Science, Engineering or related business discipline plus 3 years of experience in the job offered or 3 years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management and technology support. The employer will alternatively accept a Master’s degree in Marketing, Finance, Computer Science, Engineering or related business discipline plus 1 year of experience in the job offered or 1 year of experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management and technology support in lieu of a Bachelor’s degree or equivalent* plus 3 years of experience.

The position requires experience with:

1. Digital product strategy and product development;
2. Content management systems (CMS) including Adobe Experience Manager;
3. Agile project management;
4. Digital marketing (SEO, SEM, PPC, Web Analytics);
5. Dashboard creation using Google Data Studio/Power BI/Tableau;
6. Competitive analysis and product analysis;
7. Data Analytics;
8. Ability to understand business and customer needs, customer and/or user experience management, product analysis and technology capabilities.

Strong collaboration, communication and analytical skills are required. A directly related advanced degree may offset the related experience requirements. Position allows for telecommuting from home within commuting distance of Collierville, TN. *Employer will accept one (1) year of directly related experience in lieu of one (1) year of education.*