Sr. Digital Marketing Specialist

Abbott; Austin (TX); On-site; USD 75,000 - 151,000; Full time

Job summary

Abbott is seeking a passionate Sr. Digital Marketing Specialist in Austin, TX, to enhance digital strategies for their Cardiac Rhythm Technologies division. This role involves managing digital content, optimizing user experience, and executing strategies that align with business objectives. You'll collaborate across teams and contribute to impactful projects in a company recognized for its commitment to diversity and innovation.

Benefits

Tuition reimbursement

Retention and career growth programs

401(k) retirement plan

Health care and wellness programs

Paid time off

Qualifications

• 7+ years of experience in a digital domain.
• Experience with content management systems.
• Experience with analytics projects.

Responsibilities

• Translating business strategies into digital marketing strategies.
• Managing relationships with internal business and web development teams.
• Using analytics to optimize digital channels.

Skills

Website management

Digital strategy

Content optimization

SEO

Analytics

Education

Bachelor's degree

Tools

Adobe Experience Manager

Google Analytics

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Job Title

Sr. Digital Marketing Specialist

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.

The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.

WHAT YOU’LL DO:

• Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.
• Collaborates with the analytics team and business partners to translate business goals into digital KPIs.
• Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plus
• Edits content for accuracy, voice, readability and comprehensiveness as well as consistency.
• Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.
• Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.
• Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.
• Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

EDUCATION AND EXPERIENCE YOU’LL BRING:

Required

• Bachelor's degree.
• 7+ years of experience in a digital domain – with strong website management experience.

Preferred

• 3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.
• 3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.
• 3+ years of experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred). Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.
• Experience with marketing automation preferred.
• Strong proofing and editing skills within a digitally focused environment.
• Ability to prioritize work and manage multiple projects at one time. Flawless attention to detail; highly organized.
• Experience with agile methodologies a plus

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match

• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Please note that the salary range listed is our full grade range. We usually hire based on the mid-point.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$75,300.00 – $150,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Marketing Support DIVISION: CRM Cardiac Rhythm Management LOCATION: United States > Austin : 8701 Bee Caves Rd ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf