Sr. Creative Strategist

BBC

New York (NY)

Hybrid

USD 110,000 - 128,000

Full time

9 days ago

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Benefits offered by this job

100% Employer-Paid Medical and Dental

Generous Paid Time Off

Flexible, Hybrid Working Arrangements

Retirement Consulting

Pet Insurance

Commuter Benefits

Gym Reimbursement

Job summary

BBC StoryWorks, the branded content studio of BBC, is seeking a Senior Creative Strategist to shape smart content and experiences for the Americas. You will guide ideation, pitches, and post-sale creative direction, ensuring a clear throughline from concept to execution across multiple formats.

Ideal candidates have 6+ years in branded content, deep knowledge of video, editorial, podcasts, and social formats, and a demonstrated ability to drive audience-led campaigns with platform fluency.

Qualifications

6+ years in branded content or related roles.
Experience in digital publisher, branded content studio, or agency settings.
Collaborative, fast-paced work style with openness to feedback.
Expertise across video, editorial, podcast, social, and experiential formats.
Understanding of brand KPIs, platform trends, and insights-driven content.
Experience in news environments, with awareness of compliance requirements.

Responsibilities

Lead creative ideation for branded content programs aligned with editorial voice and advertiser objectives.
Collaborate with sales, marketing, editorial and design to develop standout pitches and campaigns.
Guide branded and AFP concepts across Technology, Finance, Travel, and Health verticals.
Act as post-sale creative lead ensuring concepts are executed with excellence.
Develop campaign plans, budgets, timelines, and deliverables with production teams.
Create platform-first ideas for YouTube, LinkedIn, Instagram, TikTok and new formats.
Mentor junior team members and share storytelling frameworks across BBC StoryWorks teams.

Skills

Branded content

Social media campaigns

Content marketing

Creative strategy

Storytelling

Audience insights

Platform trends

Job description

About the Team: BBC StoryWorks

At BBC Global Digital News & Streaming, part of BBC Studios, the commercial arm of the BBC, we help people understand the world, make informed choices, and engage with society and democracy. As we expand our branded content business in the Americas, we’re looking for a Senior Creative Strategist to join our award-winning content studio, BBC StoryWorks.

About the Team: BBC StoryWorks

BBC StoryWorks is the commercial content studio of BBC Global News & Streaming. We build on the BBC’s award-winning expertise in creating compelling film and video, thought-provoking written journalism, innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.

Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable North American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion-driven BBC.com News and Features brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.

Sr. Creative Strategist

We re seeking a creative thinker to help shape smart, innovative content and experiences that resonate with BBC audiences and deliver on our partners messaging goals. You ll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC StoryWorks in the Americas, collaborating on globally impactful branded content for one of the world s most trusted media brands across both emerging and established formats.

As a Senior Creative Strategist, you ll drive strategic storytelling and campaign development for BBC StoryWorks across the Americas. You ll lead branded content ideation, shape major client pitches, and serve as the post-sale creative director for projects you sell through, ensuring a clear throughline from pitch to execution. You ll also drive content innovation by pushing the boundaries of how we use established formats, such as video, audio, articles, ad-funded programming (AFP), web experiences to craft distinctive, audience-led campaigns that deliver value for both our brand partners and BBC audiences. Ideal candidates are fluent in platform-specific storytelling and bring deep experience across sectors like Technology, Finance, Travel, Auto, and Sport.

Key Responsibilities

Lead creative ideation for branded content programs that align with the BBC s editorial voice and meet advertiser objectives.
Collaborate closely with cross-functional teams including sales, marketing, editorial, and design to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
Guide the development of branded and AFP concepts in Technology, Finance, Travel, and Health verticals, bringing subject-matter fluency and brand insight to the creative process.
Act as creative lead in post-sale, working closely with producers, project managers, and external partners to bring sold-in concepts to life with excellence and consistency
Partner with project management and production teams to develop detailed campaign plans, budgets, timelines, and deliverables.
Embrace platform-first content strategies across social media platforms, developing ideas specifically designed for YouTube, LinkedIn, Instagram, TikTok, and emerging formats (not just versioning).
Support junior creative team members by providing feedback, storytelling frameworks, and best practices. Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.

Knowledge Skills & Experience Qualifications

6+ years of relevant experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency
Background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus You bring curiosity, creativity, and a collaborative spirit to your work, along with a passion for meaningful, impactful storytelling
You re self-motivated, highly organized, open to feedback, and thrive in fast-paced, evolving environments with a sense of humor that makes you a great team player
Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel and Health
Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands
Experience working within or adjacent to a news environment, including navigating editorial compliance and collaborating with legal, compliance, and editorial teams to meet regulatory and brand standards
Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies

Compensation & Benefits

The anticipated annual base salary range for this position is $110,000 - $128,000. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specificand unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

Additional Perks