Senior Creative Strategist — Hybrid Branded Content Leader

BBC; New York (NY); Hybrid; USD 110,000 - 128,000; Full time

Benefits offered by this job

100% Employer-Paid Medical and Dental

Generous Paid Time Off

Flexible, Hybrid Working Arrangements

Retirement Consulting

Pet Insurance

Commuter Benefits

Gym Reimbursement

Job summary

BBC StoryWorks, the branded content studio of BBC, is seeking a Senior Creative Strategist to shape smart content and experiences for the Americas. You will guide ideation, pitches, and post-sale creative direction, ensuring a clear throughline from concept to execution across multiple formats.

Ideal candidates have 6+ years in branded content, deep knowledge of video, editorial, podcasts, and social formats, and a demonstrated ability to drive audience-led campaigns with platform fluency.

Qualifications

• 6+ years in branded content or related roles.
• Experience in digital publisher, branded content studio, or agency settings.
• Collaborative, fast-paced work style with openness to feedback.
• Expertise across video, editorial, podcast, social, and experiential formats.
• Understanding of brand KPIs, platform trends, and insights-driven content.
• Experience in news environments, with awareness of compliance requirements.

Responsibilities

• Lead creative ideation for branded content programs aligned with editorial voice and advertiser objectives.
• Collaborate with sales, marketing, editorial and design to develop standout pitches and campaigns.
• Guide branded and AFP concepts across Technology, Finance, Travel, and Health verticals.
• Act as post-sale creative lead ensuring concepts are executed with excellence.
• Develop campaign plans, budgets, timelines, and deliverables with production teams.
• Create platform-first ideas for YouTube, LinkedIn, Instagram, TikTok and new formats.
• Mentor junior team members and share storytelling frameworks across BBC StoryWorks teams.

Skills

Branded content

Social media campaigns

Content marketing

Creative strategy

Storytelling

Audience insights

Platform trends

Job description

BBC StoryWorks, the branded content studio of BBC, is seeking a Senior Creative Strategist to shape smart content and experiences for the Americas. You will guide ideation, pitches, and post-sale creative direction, ensuring a clear throughline from concept to execution across multiple formats.

Ideal candidates have 6+ years in branded content, deep knowledge of video, editorial, podcasts, and social formats, and a demonstrated ability to drive audience-led campaigns with platform fluency.