Sr. Creative Strategist

BBC Group and Public Services; New York (NY); Hybrid; USD 110,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Hybrid work arrangement

Retirement planning support

Pet insurance

Job summary

BBC Group and Public Services is expanding its branded content studio in the Americas. We seek a Senior Creative Strategist to drive strategic storytelling and campaign development for BBC StoryWorks.

You will lead ideation, shape major client pitches, and oversee post-sale creative direction, ensuring a clear throughline from pitch to execution across video, audio, articles, AFP, and web experiences.

Qualifications

• 6+ years in branded content, social, or content strategy roles.
• Experience in digital publishers, studios, or agencies.
• Familiarity with editorial compliance and cross-functional teams.

Responsibilities

• Lead creative ideation for branded content programs aligned with advertiser goals.
• Collaborate with sales, marketing, editorial, and design to develop stand-out pitches and proposals.
• Guide branded and AFP concepts across multiple verticals with brand insight.
• Act as creative lead post-sale to ensure concept execution meets standards.
• Partner with PM/production to craft campaign plans, budgets, and timelines.
• Develop platform-first ideas for YouTube, LinkedIn, Instagram, TikTok and emerging formats.
• Mentor junior team members and collaborate with BBC StoryWorks teams globally.
• Contribute to case studies and storytelling playbooks.

Skills

Branded content strategy

Audience insights

Platform trends

Cross-functional collaboration

News/editorial compliance

Storytelling leadership

Education

Marketing/Brand strategy or related degree

Job description

At BBC Global Digital News & Streaming, part of BBC Studios, the commercial arm of the BBC, we help people understand the world, make informed choices, and engage with society and democracy. As we expand our branded content business in the Americas, we’re looking for a Senior Creative Strategist to join our award-winning content studio, BBC StoryWorks.

BBC StoryWorks is the commercial content studio of BBC Global News & Streaming. We build on the BBC’s award-winning expertise in creating compelling film and video, thought-provoking written journalism, innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.

Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable North American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion-driven BBC.com News and Features brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.

Sr. Creative Strategist

We re seeking a creative thinker to help shape smart, innovative content and experiences that resonate with BBC audiences and deliver on our partners messaging goals. You ll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC StoryWorks in the Americas, collaborating on globally impactful branded content for one of the world s most trusted media brands across both emerging and established formats.

As a Senior Creative Strategist, you ll drive strategic storytelling and campaign development for BBC StoryWorks across the Americas. You ll lead branded content ideation, shape major client pitches, and serve as the post-sale creative director for projects you sell through, ensuring a clear throughline from pitch to execution. You ll also drive content innovation by pushing the boundaries of how we use established formats, such as video, audio, articles, ad-funded programming (AFP), web experiences to craft distinctive, audience-led campaigns that deliver value for both our brand partners and BBC audiences. Ideal candidates are fluent in platform-specific storytelling and bring deep experience across sectors like Technology, Finance, Travel, Auto, and Sport.

Key Responsibilities:

• Lead creative ideation for branded content programs that align with the BBC s editorial voice and meet advertiser objectives.
• Collaborate closely with cross-functional teams including sales, marketing, editorial, and design to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
• Guide the development of branded and AFP concepts in Technology, Finance, Travel, and Health verticals, bringing subject-matter fluency and brand insight to the creative process.
• Act as creative lead in post-sale, working closely with producers, project managers, and external partners to bring sold-in concepts to life with excellence and consistency
• Partner with project management and production teams to develop detailed campaign plans, budgets, timelines, and deliverables.
• Embrace platform-first content strategies across social media platforms, developing ideas specifically designed for YouTube, LinkedIn, Instagram, TikTok, and emerging formats (not just versioning).
• Support junior creative team members by providing feedback, storytelling frameworks, and best practices. Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
• Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.

Knowledge Skills & Experience Qualifications

• 6+ years of relevant experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency
• Background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus You bring curiosity, creativity, and a collaborative spirit to your work, along with a passion for meaningful, impactful storytelling
• You re self-motivated, highly organized, open to feedback, and thrive in fast-paced, evolving environments with a sense of humor that makes you a great team player
• Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel and Health
• Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands
• Experience working within or adjacent to a news environment, including navigating editorial compliance and collaborating with legal, compliance, and editorial teams to meet regulatory and brand standards
• Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies

The anticipated annual base salary range for this position is $110,000 - $128,000. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specificand unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.