Senior Branded Content Strategist

BBC Group and Public Services; New York (NY); Hybrid; USD 110.000 - 128.000; Vollzeit

Benefits dieser Stelle

Health insurance

Paid time off

Hybrid work arrangement

Retirement planning support

Pet insurance

Zusammenfassung

BBC Group and Public Services is expanding its branded content studio in the Americas. We seek a Senior Creative Strategist to drive strategic storytelling and campaign development for BBC StoryWorks.

You will lead ideation, shape major client pitches, and oversee post-sale creative direction, ensuring a clear throughline from pitch to execution across video, audio, articles, AFP, and web experiences.

Qualifikationen

• 6+ years in branded content, social, or content strategy roles.
• Experience in digital publishers, studios, or agencies.
• Familiarity with editorial compliance and cross-functional teams.

Aufgaben

• Lead creative ideation for branded content programs aligned with advertiser goals.
• Collaborate with sales, marketing, editorial, and design to develop stand-out pitches and proposals.
• Guide branded and AFP concepts across multiple verticals with brand insight.
• Act as creative lead post-sale to ensure concept execution meets standards.
• Partner with PM/production to craft campaign plans, budgets, and timelines.
• Develop platform-first ideas for YouTube, LinkedIn, Instagram, TikTok and emerging formats.
• Mentor junior team members and collaborate with BBC StoryWorks teams globally.
• Contribute to case studies and storytelling playbooks.

Kenntnisse

Branded content strategy

Audience insights

Platform trends

Cross-functional collaboration

News/editorial compliance

Storytelling leadership

Ausbildung

Marketing/Brand strategy or related degree

Jobbeschreibung

BBC Group and Public Services is expanding its branded content studio in the Americas. We seek a Senior Creative Strategist to drive strategic storytelling and campaign development for BBC StoryWorks.

You will lead ideation, shape major client pitches, and oversee post-sale creative direction, ensuring a clear throughline from pitch to execution across video, audio, articles, AFP, and web experiences.