Sr. Communications Manager

WhiteCap Search; Boca Raton (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

WhiteCap Search in Boca Raton is seeking a hands-on B2B marketer who blends strong writing with independently executing across HubSpot, website, LinkedIn, email, and other core channels.

You will partner with Marketing, business leaders, and agencies to move initiatives from strategy to execution, managing campaigns, content, and internal/external communications.

Experience in healthcare technology or services is preferred, with solid project management and cross-functional collaboration.

Qualifications

• 6 years of B2B marketing or related experience.
• Healthcare tech or healthcare services experience preferred.
• Experience with HubSpot or similar marketing automation.
• Strong writing, editing, and communications skills.

Responsibilities

• Develop and execute internal and external communications across channels.
• Execute integrated marketing and demand generation campaigns via HubSpot.
• Manage website content and LinkedIn activity (organic and paid).
• Partner with Marketing, Sales, Product Marketing, Customer Success, HR, and leadership to drive priorities.
• Oversee external agencies, freelancers, and other resources.

Skills

B2B marketing

Integrated marketing

Marketing communications

Digital marketing

Writing & editing

Project management

Cross-functional collaboration

Education

Bachelor’s degree

Tools

HubSpot

LinkedIn Ads

Job description

This is a hands-on role for a versatile B2B marketer who combines strong writing and communications skills with the ability to independently execute across HubSpot, website, LinkedIn, email, and other core marketing channels. The role will partner with Marketing, business leaders, and external agencies to move initiatives from strategy through execution.

Key Responsibilities

• Develop and execute internal and external communications, including executive communications, employee newsletters, website content, thought leadership, email, social media, presentations, and marketing materials.
• Manage internal communications, including newsletters, leadership updates, communications calendars, and employee communication channels.
• Execute integrated marketing and demand generation campaigns across HubSpot, website, email, LinkedIn, webinars, and other channels.
• Manage website content and LinkedIn activity, including organic and paid campaigns, executive amplification, and basic performance reporting.
• Partner with Marketing, Sales, Product Marketing, Customer Success, HR, and executive leadership to execute marketing and communications priorities.
• Manage external agencies, freelancers, and other marketing resources as needed.
• Support special projects involving corporate marketing, events, customer advocacy, executive visibility, sales enablement, and employee engagement.

Qualifications

• 6 years of B2B marketing, integrated marketing, marketing communications, digital marketing, or related experience.
• Healthcare technology or healthcare services experience required, preferably supporting hospitals, health systems, IDNs, or other provider organizations.
• Revenue cycle management experience strongly preferred.
• Strong writing, editing, and communications skills with excellent attention to detail.
• Hands-on experience with HubSpot or a comparable marketing automation platform, including campaigns, landing pages, forms, email, workflows, and reporting.
• Experience with website content management, LinkedIn organic and paid campaigns, email marketing, and digital campaign execution.
• Experience managing internal communications, including employee newsletters and executive communications.
• Strong project management skills with the ability to independently manage multiple priorities.
• Excellent communication and collaboration skills with executives, cross-functional teams, and external partners.
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, Healthcare Administration, or a related field preferred.
• HubSpot, LinkedIn, digital marketing, or related certifications are a plus.

Additional Information

This position does not initially have direct supervisory responsibility but may oversee agencies, freelancers, contractors, and other external resources.

Disclosure: The hourly rates and/or salaries listed may or may not reflect total compensation packages including bonus and fringe benefits, etc., nor are the advertisement(s) posted a guarantee of a certain compensation package for a position or bona fide offer of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.