Marketing Specialist (HubSpot)

HireTalent - Staffing & Recruiting Firm; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading staffing and recruiting firm is seeking a HubSpot Marketing Operations Specialist for a fully remote contract role. The successful candidate will manage the HubSpot instance, optimize marketing campaigns, and ensure data integrity. Responsibilities include collaborating with teams, managing email workflows, and tracking performance metrics. Candidates must have over 5 years of experience with HubSpot and a strong grasp of email marketing best practices. This role offers a chance to drive marketing success and work with dynamic teams.

Qualifications

• 5+ years managing email campaigns and workflows in HubSpot.
• Deep understanding of email marketing best practices.
• Experience collaborating with cross-functional teams.

Responsibilities

• Manage the HubSpot instance and email campaigns.
• Collaborate with marketing and data teams.
• Track KPIs and report on campaign results.

Skills

HubSpot Marketing Hub

Email marketing best practices

Project management

Data analysis

Marketing automation

Tools

CRM systems

Job description

Senior Talent Acquisition at HireTalent Inc.

Title: HubSpot Marketing Operations Specialist

Location: 100% Remote (Need to work EST)

Type: 12 Months contract

Job Description:

• Data‑driven, detail‑oriented HubSpot Marketing Admin.
• Manage the HubSpot instance, execute marketing campaigns, optimize lead flows, and implement marketing automation best practices.
• Ensure marketing systems run efficiently, scale campaigns, and drive growth of key indicators.
• Fully leverage all HubSpot capabilities.

Key Responsibilities

• Partner with the Community Lifecycle Marketing team to grow and scale the email channel.
• Collaborate with Data Analytics for best‑in‑class contact ingestion and hygiene.
• Provide strategic input on email and marketing automation best practices (segmentation, timing, testing, deliverability).
• Track milestones, manage dependencies, and ensure on‑time delivery.
• Own the health and structure of the contact database to support effective targeting and deliverability.
• Maintain CRM and marketing data integrity, system hygiene, and compliance with privacy regulations (GDPR, CAN‑SPAM).
• Manage HubSpot user permissions, troubleshoot issues, and support internal stakeholders.
• Build and manage dashboards, layouts, reports, process automation, and other configurable parts of the interface.
• Set and monitor KPIs; report on campaign development, timelines, and results using HubSpot reports/dashboards.
• Stay current on HubSpot's product features, updates, and new capabilities.
• Build, test, and launch email marketing workflows and nurture programs.
• Support daily HubSpot operations, interacting with business users and technology partners.
• Act as project manager in implementation projects with the agency of record.
• Maintain updated system documentation and HubSpot policies/procedures.

Requirements

• 5+ years of hands‑on experience managing email campaigns and workflows in HubSpot (Marketing Hub required).
• Deep understanding of email marketing best practices: segmentation, automation, personalization, A/B testing, deliverability.
• Ability to educate and support internal stakeholders on HubSpot capabilities and processes.
• Proven experience building lifecycle campaigns from scratch.
• Comfortable collaborating cross‑functionally with marketing, data, and content teams.
• Strong organizational and project‑management skills (manage multiple priorities and timelines).
• Analytical mindset with the ability to translate campaign data into actionable insights.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

• Marketing, Advertising, and Public Relations

Industries: Social Networking Platforms, Civic and Social Organizations, and Online and Mail Order Retail