Senior Marketing Manager, B2B Programs

WebMD; Newark (NJ); On-site; USD 105,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan with matching

Life and Disability Insurance

Employee Assistance Program (EAP)

Job summary

A healthcare solutions company in Newark, NJ is seeking a Senior Marketing Manager to lead marketing programs that drive revenue and enhance brand positioning. The successful candidate will have 5-8 years of B2B marketing experience, a Bachelor's degree in Marketing or Communications, and strong project management skills. They will oversee strategic marketing plans, manage digital channels, and coordinate with the sales team. The position offers a competitive salary range of $105K to $110K, along with eligibility for a discretionary bonus and comprehensive benefits.

Qualifications

• 5-8 years of B2B marketing and brand management experience with a proven track record.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills in a team-based environment.

Responsibilities

• Lead design and implementation of marketing programs to drive revenue.
• Create and oversee strategic marketing plans, including SWOT analysis.
• Manage digital marketing channels including website and social media.

Skills

B2B marketing

Strategic problem solving

Project management

Team collaboration

Microsoft Office proficiency

Education

Bachelor's degree in Marketing or Communications

MBA/Master’s degree

Tools

HubSpot

Salesforce.com

SEO

Job description

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

Position Summary

The Senior Marketing Manager leads design, development, implementation, and evaluation of business-to-business marketing programs to successfully drive revenue and positively position the Company in the marketplace.

Key Responsibilities

• In conjunction with upper management, create strategic marketing plans – cross-matrixed to product line and market – and develop and oversee the tactical plans that will be executed to support the strategic plan. Marketing plans should include Strengths/Weaknesses/Opportunities/Threats (SWOT) analysis; competitor analysis; unique selling propositions (USPs); brand positioning statements, promotional and advertising campaigns and public relations opportunities, trade show/conferences, and sales enablement tools.
• Plan and direct brand execution in the look, feel and editorial position of all sales and marketing materials used to promote the complete suite of products and services in all mediums including, but not limited to, both print and online.
• Manage prospect targeting and lead generation activities including prospect database management, email campaigns, digital and print advertising, social media campaigns, SEO and paid search, direct mail marketing, and measurement of campaign effectiveness.
• Create, execute, and measure the impact of various marketing campaigns and initiatives including digital strategies, direct marketing/mail campaigns, and advertising and utilize data to adjust future programming.
• Collaborate with peers in Sales Management to ensure Marketing strategies align with Sales strategies, in an effort to meet mutually understood revenue goals.
• Maintain a portfolio of effective marketing materials and selling tools including brochures, case studies, presentation and proposal templates, video testimonials, eBooks, articles, guides, and infographics, ensuring all messaging is consistent and supportive of marketing plans, solicit feedback from internal and external stakeholders, and continually improve upon the toolkit to differentiate the company’s solutions.
• Manage and update digital marketing channels including such assets as the corporate website, areas of the company intranet, certain social media channels and lead-generating landing pages and microsites.
• Research, prepare and deliver regular and ad hoc reports for keeping abreast of market trends and provide frequently scheduled and/or ad hoc reporting on market conditions to colleagues in sales, marketing, and product development.
• Develop leading and lagging metrics for which elements of the marketing plan will be measured and consistently report on the performance of key indicators to the appropriate stakeholders.
• Ensure that all activities are on strategy and within budget, ensuring Company obtains maximum value without exceeding budget. Overall responsibility for clarity, consistency, and strategic integrity for all materials/programs.
• Help to manage B2B budgets and provide input to leadership for the monthly budget and projection process.
• Collaborate with Events Team to assist with brainstorming and deliver on tasks that support the overarching conference strategy including trade show participation, related sponsorship opportunities, booth design and logistics, client hospitality events, and tracking/measurement of results.
• Might or may not supervise others. As a supervisor, carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

• 5-8 years progressively responsible marketing and brand management experience (including B2B marketing), with demonstrated success and effective performance.
• Bachelor’s degree from accredited college or university with a focus on Marketing, Communications or related business field is required. An MBA/Master’s degree is strongly preferred.
• Experience and demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization.
• A strategic and creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills.
• Strong organizational and project management skills.
• Highly proficient in Microsoft Office (Word, Excel, PowerPoint).
• HubSpot, Salesforce.com, and SEO experience preferred.

Compensation

Compensation range: $105,000 - $110,000.

Bonus Eligibility

This position is also eligible for a discretionary company bonus, based upon business results.

Benefits

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.