Sr. Campaign & Automation Developer

Insight Global; Nashville (TN); On-site; USD 40,000 - 55,000; Full time

Job summary

A leading marketing firm is seeking an entry-level marketing professional in Nashville, TN, to support the Personalization and Deployment team. Responsibilities include executing multi-channel campaigns, collaborating with cross-functional teams, and monitoring performance metrics. The ideal candidate will be detail-oriented and eager to contribute to marketing strategies. This full-time position is a great opportunity for those looking to jumpstart their marketing career.

Responsibilities

• Interpret marketing segmentation strategies and campaign goals to create actionable workflows.
• Execute and manage multi-channel campaigns in the marketing automation platform.
• Maintain project timelines and task lists using project management tools.
• Collaborate to define and secure necessary data and creative assets.
• Develop and distribute weekly performance reports.
• Document process updates and maintain training materials.
• Lead campaign development meetings and initiatives.
• Work with teams to identify testing opportunities and manage A/B testing.

Job description

Overview

This role supports the Personalization and Deployment team within the Marketing LOB in executing targeted and automated communications across multiple channels, including Email, SMS, Push Notifications, and Direct Mail. The position collaborates cross-functionally with teams such as Engagement, Data Engineering, IT Marketing, Loyalty, Market Research, and Creative to bring marketing strategies to life. The role also contributes to campaign management efforts within the Customer Marketing group, helping to advance the annual roadmap. Some of the key tasks and day-to-day responsibilities include:

Responsibilities

• Interpret marketing segmentation strategies and campaign goals from requirement documents and translate them into actionable workflows using marketing automation tools.
• Execute, monitor, and manage multi-channel campaigns (Email, SMS/Push, Direct Mail) within the marketing automation platform.
• Maintain project timelines and task lists using project management tools to ensure deadlines are consistently met.
• Collaborate with technical and marketing teams to define and secure necessary data, creative assets, and business requirements for effective targeting and segmentation.
• Develop and distribute weekly performance reports to leadership and cross-functional teams.
• Document process updates and maintain training materials for the Personalization team.
• Lead internal and external meetings focused on campaign development, execution, and personalization initiatives.
• Work with Data Science and Analytics teams to identify testing opportunities, build segmentation strategies, and manage control groups for A/B testing.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing
• Project Management
• Information Technology

Industries

• Retail
• Consumer Services
• Marketing Services

Location: Nashville, TN