Sr. Brand Manager, Marketing

BridgeBio; Palo Alto, San Francisco, California (CA, CA, MO); On-site; USD 165,000 - 215,000; Full time

Job summary

An innovative biopharmaceutical company is seeking a Senior Brand Manager to join their dynamic Patient Marketing team. This role is pivotal in driving marketing activities for a newly approved treatment, focusing on patient awareness and education. The ideal candidate will possess strong communication skills, a passion for patient advocacy, and the ability to navigate a fast-paced environment. This position promises a collaborative atmosphere where your contributions will directly impact patient lives and promote health equity. If you are ready to take on a strategic role in a company dedicated to transforming patient care, this opportunity is for you.

Benefits

Flexible PTO

Performance Bonus

Company Equity

Health Benefits

Access to Learning Resources

Rapid Career Advancement

Commitment to Diversity, Equity & Inclusion

Qualifications

• 5+ years in industry, including 2 years in pharmaceutical marketing.
• Ability to distill complex science into simple messaging.

Responsibilities

• Lead patient brand strategy and manage marketing activities.
• Drive execution through external agency management.

Skills

Pharmaceutical Marketing

Patient Advocacy

Communication Skills

Project Management

Market Research

Education

Bachelor's Degree

5+ years industry experience

Job description

Eidos Therapeutics, an affiliate of BridgeBio Pharma, is a commercial stage biopharmaceutical company focused on addressing the large and growing unmet need in diseases caused by transthyretin, or TTR, amyloidosis, or ATTR. We seek to treat this well-defined family of diseases at their collective source by stabilizing TTR. Attruby (acoramdis) is an orally administered small molecule designed to stabilize TTR, a best-in-class treatment aiming to halt the progression of ATTR diseases.

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 30+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.

To learn more about our story and company culture, visit us at eidostx.com/ | https://bridgebio.com

The Senior Brand Manager, Marketing will be an integral part of the Patient Marketing team for Attruby (acoramidis) with recent FDA approval in ATTR-CM. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities supporting patient awareness and education. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key brand objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Senior Director of Patient Marketing.

This position will be expected to be on-site in both our San Francisco and Palo Alto home offices on a weekly basis.

Responsibilities

• Lead critical elements of the patient brand strategy
• Provide tactical and strategic input on key planning items across all patient activities
• Identify patient ambassadors and lead community educational programs
• Identify opportunities for educational partnerships with advocacy organizations in collaboration with BridgeBio’s patient advocacy team
• Lead the development of branded and unbranded patient promotional tactics
• Drive execution through the management of external agencies
• Leverage market research and analytics to optimize promotional marketing tactics
• Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics
• Establish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mix
• Implement a communication strategy to ensure alignment with cross-functional partners including patient advocacy, patient services and medical affairs
• Engage externally with patients and caregivers and ensure that the patient voice is reflected across all activities
• Gain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production
• Ensure that all marketing activities comply with regulatory and legal requirements
• Proactively assess the relevant market landscape, monitor changes in market dynamics, competition and patient needs

No matter your role at BridgeBio, successful team members are:

• Patient Champions, who put patients first and uphold strict ethical standards
• Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
• Truth Seekers, who are detailed, rational, and humble problem solvers
• Individuals Who Inspire Excellence in themselves and those around them
• High-quality executors, who execute against goals and milestones with quality, precision, and speed

Education, Experience & Skills Requirements

• 5+ years of industry experience, including 2 years in pharmaceutical marketing
• Prior patient marketing experience is preferred
• Demonstrated record of successful pharmaceutical/biotech marketing progression/experience
• Ability to distill complex science into simple relevant messaging for patient audiences
• Experience leading educational programs for HCP or patient audiences
• A passion for advocating for patients and health equity
• Ability to conceive, develop, and implement multi-dimensional marketing plans
• Proven self-starter, able to work independently and as part of a team across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
• Excellent oral, written, and presentation skills
• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
• 25% travel anticipated

What We Offer

• Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
• A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
• An unyielding commitment to always putting patients first. Learn more about how we do this here
• A de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the science
• A place where you own the vision – both for your program and your own career path
• A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
• Access to learning and development resources to help you get in the best professional shape of your life
• Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
• Flexible PTO
• Rapid career advancement for strong performers
• Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time
• Commitment to Diversity, Equity & Inclusion

At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.

$165,000 - $215,000 USD

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