Senior Marketing Manager - Tencent Games

Tencent; Palo Alto (CA); On-site; USD 88,000 - 183,000; Full time

Job summary

A leading global gaming company is seeking a Senior Marketing Manager for ARPG Game Publishing. This role involves developing global marketing strategies, promoting ARPG games, and collaborating with teams to ensure successful game releases. The ideal candidate will have extensive experience in the gaming market and strong leadership skills.

Benefits

Sign-on payment

Relocation package

Restricted stock units

Qualifications

• 5-10 years of experience in PC/console game publishing.
• Familiarity with the Western gaming market.

Responsibilities

• Develop and execute global marketing strategies.
• Plan and organize global marketing events.
• Manage the global marketing budget.

Skills

Market Analysis

Communication

Leadership

Job description

Tencent Games was launched in 2003 and has since grown into a leading global platform for game development, publishing and operations. We are dedicated to providing high-quality interactive entertainment experiences to players and currently offer more than 140 games, including PUBG MOBILE, Call of Duty : Mobile, League of Legends, Arena of Valor and Alchemy Stars, to hundreds of millions of players across over 200 countries and regions.

Level Infinite :

Level Infinite is a global game publisher offering a comprehensive network of bespoke services for games, development teams and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play, while building a community that fosters inclusivity, connection, and accessibility. The brand also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games. Level Infinite is both publisher of breakout hit games like PUBG MOBILE and Goddess of Victory : NIKKE, and a collaborative partner in games such as Fatshark’s Warhammer 40,000 : Darktide, Dune : Awakening from Funcom, Nightingale from Inflexion Studios and many more. To learn more about Level Infinite, visit , and follow on Twitter, Facebook, Instagram and YouTube.

Job Summary

The Senior Marketing Manager for ARPG Game Publishing is responsible for developing and executing global marketing strategies to ensure the successful release and brand promotion of the ARPG game worldwide. This position requires 5-10 years of experience in PC / console game publishing, with a strong familiarity with the Western gaming market.

Job Responsibilities

• Develop and execute global marketing strategies, including market research, target audience analysis, brand positioning, and promotional plans.
• Research and understand trends, competitors, and audience demands in the Western gaming market to develop appropriate marketing strategies.
• Plan and organize global marketing events, including trade shows, media activities, social media promotions, etc., to increase game awareness and sales.
• Collaborate with internal teams and partners to ensure the timely and high-quality execution of the global game release plan.
• Analyze market data and sales trends, provide market insights and recommendations to optimize marketing strategies and sales performance.
• Manage the global marketing budget, ensuring efficient resource allocation and achievement of expected marketing objectives.
• Establish and maintain good relationships with media, communities, and partners to support game brand promotion and marketing activities.

Requirements :

• 5-10 years of experience in PC / console game publishing, with a strong familiarity with the Western gaming market.
• Experience in successfully promoting and releasing ARPG games, familiar with the characteristics and player demands of the ARPG gaming market.
• Excellent market analysis and strategy development skills, able to create practical marketing plans based on market demands.
• Excellent communication and coordination skills, able to collaborate effectively with internal teams and external partners.
• Leadership skills and team management experience, able to motivate team members and drive successful project implementation.

Location State(s)

CaliforniaThe base pay range for this position in the state(s) above is $88,800 to $182,260 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and / or other benefits, dependent on the specific position offered.

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