Growth Marketing Manager, Mobile

JOBS by allUP; San Francisco (CA); Remote; USD 200,000 - 250,000; Full time

Job summary

A leading company in the health and wellness space seeks a Growth Marketing Manager for a new AI-forward product. This role involves shaping go-to-market strategies, engaging with users, and collaborating with cross-functional teams. Ideal candidates will have extensive experience in consumer tech marketing and a passion for innovative product launches.

Qualifications

• 10+ years of experience in consumer tech marketing.
• Track record of building and executing GTM plans for digital products.
• Experience in consumer subscription apps is a plus.

Responsibilities

• Own go-to-market strategy for a brand-new product.
• Build and execute a plan to reach the first 1,000 paying users.
• Manage social media channels and community engagement.

Skills

Analytical thinker

Experience in consumer tech marketing

Active use of AI tools

Tools

Braze

Amplitude

Apple App Store Connect

Google Play Store

Job description

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This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65.00/hr - $70.00/hr

About our client

Zero Longevity Science is the world's leading fasting app, with over 10 million users on a journey toward better metabolic health. The company is now building a powerful new AI-forward product that lives alongside Zero—and is looking for a seasoned Growth Marketing Manager, Mobile to help bring it to life.

Zero has a massive audience and a trusted brand. With this new product, the company is entering an exciting next chapter—where AI, coaching, and metabolic health intersect. Candidates who love creating launch moments, scaling up from early traction, and storytelling with impact are encouraged to apply.

This is a high-impact role that puts you at the intersection of product, marketing, and growth. The role will involve partnering directly with the CEO and a small but mighty team to shape and lead go-to-market efforts for the upcoming launch—while also supporting core marketing activities across the existing Zero product.

Abou the role

• Own go-to-market strategy for a brand-new product, from beta to public launch
• Build and execute a plan to reach the first 1,000 paying users
• Activate and convert the existing Zero audience into early adopters
• Create or coordinate App Store creative assets, marketing materials, and launch content
• Collaborate on partnership strategy and execution
• Manage social media channels and community engagement
• Oversee ASO efforts and maintain App Store Connect assets
• Own performance reporting across both Zero and the new product (Amplitude, Braze, internal dashboards)
• Develop and drive a comms strategy for the Chief Medical Officer (LinkedIn, podcasts, speaking)
• Manage contractor specialists, including the Braze implementation partner and social media contractor
• Collaborate cross-functionally with internal teams including design and engineering to ensure alignment and execution

What the Company Is Looking For

• 10+ years of experience in consumer tech marketing
• Experience in consumer subscription apps (Health & Wellness space is a plus)
• Track record of building and executing GTM plans for digital products
• Active use of AI tools (e.g., ChatGPT, Gemini, Claude) to scale output, problem solve, create content, learn new skills, and operate with leverage
• Hands-on with platforms like Braze, Amplitude, Apple App Store Connect/Google Play Store, and social tools
• Comfortable wearing multiple hats and shifting gears across priorities
• Strong experience working cross-functionally as well as bringing on high performance contractors/vendors to help scale priority activities when needed
• Analytical thinker with a bias toward action and iteration
• Bonus: experience working on early-stage product launches and a passion for building 0→1

Contract Particulars

The company is seeking someone who can work 40 hours a week for a 3-month contract, with potential to extend beyond that. Zero is a fully distributed company with team members primarily in North America. The selected candidate will have flexibility over where and when to work, though must be consistently available to attend meetings and collaborate during the workday with West Coast team members.

Salary Info: $65-$70/hour

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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