Sr Analyst, Research

Disneyland Hong Kong; Burbank (CA); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to join their dynamic team in Burbank, California. This role is pivotal for supporting the Disney+ Marketing and Content Curation teams through insightful data analysis and research initiatives. The ideal candidate will leverage their market research expertise to drive strategic decisions, ensuring impactful contributions to the Disney+ brand. Join a forward-thinking company where your analytical skills will help shape the future of entertainment and enhance consumer experiences. If you are passionate about data and storytelling, this opportunity is perfect for you.

Qualifications

• 3+ years of market research experience, including project management.
• Strong project and vendor management skills required.
• Excellent verbal and written communication skills.

Responsibilities

• Assist with quantitative and qualitative research projects from inception to completion.
• Ensure deliverables are strategically actionable and drive decision-making.
• Synthesize research to inform product and marketing decisions.

Skills

Market Research

Project Management

Analytical Skills

Communication Skills

Data Visualization

Multitasking

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Data Sciences

Bachelor’s Degree in Statistics

Bachelor’s Degree in Marketing

Bachelor’s Degree in Psychology

Tools

SPSS

Survey Reporter

Q

Marketsight

MS Excel

Job description

Disney Entertainment, a core business segment of The Walt Disney Company, includes the company's full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built. Today, it brings quality movies and episodic storytelling to consumers throughout the world.

We’re looking for a talented team-player with an entrepreneurial spirit, who thrives upon the incomparable legacy of our company yet embraces unconventional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard work and determination.

The Studio Research & Analytics team is currently seeking a Senior Analyst, Research to support the Disney+ Marketing, Product & Content Curation groups. The Senior Analyst works closely with the Disney+ teams, analyzing and synthesizing data, as well as providing support for quantitative and qualitative research initiatives for key stakeholders. The primary areas of responsibility for this role focus on research supporting the Disney+ brand and bundle initiatives.

This role will report to the Manager, Research and is located in Burbank, California.

Responsibilities:

1. Assist with quantitative and qualitative research projects from inception to completion, including project management, data collection, preparation, extraction, analysis, and report development.
2. Ensure that every deliverable is strategically actionable and drives key decision-making.
3. Serve as a point of contact for various groups within Disney+, providing consumer and industry-based input to decision-making processes.
4. Assist in the operations of monthly tracking studies (Brand Health, CSAT, Cancellation, Ad Tracker).
5. Support ad-hoc research to guide marketing efforts related to Disney+ brand and bundles.
6. Manage assignments, ensure quality assurance, and support timely completion of tasks.
7. Synthesize research to inform product and marketing decisions.
8. Respond to time-sensitive data requests from internal clients.
9. Present research findings and contribute to business discussions.
10. Stay informed of SVOD industry trends and techniques in market research.
11. Build and maintain relationships with research counterparts and external vendors.

Basic Qualifications:

• 3+ years of market research experience (quantitative and qualitative), including project management.
• Strong project and vendor management skills.
• Experience with SPSS, Survey Reporter, Q, Marketsight, or similar tools.
• Advanced proficiency in MS Excel (pivot tables, vlookup, data visualization).
• Experience in questionnaire design, data processing, and analysis.
• Strong analytical skills and quantitative reasoning.
• Ability to multitask and meet deadlines in a dynamic environment.
• Excellent verbal and written communication skills.
• Attention to detail with a focus on broader objectives.
• Proactive, adaptable, and quick learner.
• Ability to work independently and in teams.

Preferred Qualifications:

• Knowledge of data visualization software.
• Familiarity with programming languages like SAS, STATA, or R.
• Experience in entertainment market research.
• Advanced degree in Market Research or Statistics (MBA preferred).
• Strong business acumen and relationship-building skills.
• Passion for content (movies, TV, SVOD).
• Familiarity with Disney brands and franchises.

Education:

• Bachelor’s Degree or equivalent in Business, Data Sciences, Statistics, Marketing, Psychology, or related fields.