Sr. Analyst, Healthcare and Media Strategy

Acxiom; City of White Plains (NY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

A leading company in healthcare marketing is looking for a Healthcare & Media Strategy Sr. Analyst in White Plains, NY. This role involves developing data-driven solutions for life sciences programmatic advertising, utilizing extensive health data analytics to inform campaigns and engage diverse audiences. The ideal candidate will have a strong background in health data, analytics, and marketing, along with proficiency in SQL and data visualization tools. If you are passionate about transforming healthcare through innovative marketing strategies, this position offers a unique opportunity.

Qualifications

• 5-7 years experience in digital media or healthcare analytics.
• Strong proficiency in SQL and data analytics tools.
• Experience in population health or health-related fields preferred.

Responsibilities

• Leverage health data to develop and refine healthcare audiences.
• Manage audience portfolio and support product teams.
• Generate insights for client marketing reports and visualizations.

Skills

Data Analysis

Audience Development

Stakeholder Management

Problem Solving

Communication

Education

Master's degree in STEM field

Bachelor's degree in related field

Tools

SQL

Google Analytics

Tableau

Power BI

Python

Job description

Acxiom Health healthcare / is a business unit within Acxiom, focused on transforming healthcare and pharmaceutical marketing through precision data and ethical innovation. Harnessing over 300 million de-identified health-related records, Acxiom Health empowers brands, agencies, payers, and providers to connect with consumers and professionals through privacy-first, AI-driven audience solutions. With access to unmatched demographic insights, social determinants of health, and seamless media activation, this team is reshaping how the industry engages at scale-delivering campaigns across the broad variety of media channels. Join us in building the future of health marketing.We are seeking a highly analytical and detail-oriented Healthcare & Media Strategy Sr. Analyst to inform Acxiom Health Product in developing data-driven solutions for life sciences focused programmatic advertising and social media. Reporting to the Senior Director Acxiom Health, this role is crucial in curating precise health awareness audiences, conducting industry research, providing strategic insights to product development, as well as working with our internal and external client base.Key Responsibilities : Audience Development : Leverage expertise in health, biopharma and consumer segmentations, health data and coding to build and refine healthcare audiences and segmentations for programmatic advertising and social media marketing.Analyze and segment longitudinal healthcare provider and HIPAA compliant patient's health claims data to optimize targeted engagement

Portfolio Management : Manage and analyze the growing audience portfolio to derive insights on performance and support product teams in maintaining product

deep-dive analyses of model results, propose testing opportunities, and develop optimization recommendations on campaigns to achieve client and internal KPIs and benchmarks.Assess measurement and media strategies to understand their impact on audience performance in campaigns.Data Analysis & Insights Generation : Work with internal datasets and publicly available sources, to derive meaningful insights for client marketing

reports, dashboards, and presentations to visualize findings and

Cross-Functional Support : Work closely with marketing, data science, and sales teams to translate research findings into actionable

client presentations and internal meetings with data-driven insights and reports.Our Ideal CandidateThe ideal Senior Analyst is passionate about working with diverse datasets and has excellent problem solving, communication, and insights skills. 5 - 7 years of working experience in digital media / advertising / marketing, health or life sciences / pharmaceuticals, healthcare consumer marketing, population health or health related fields. Our ideal candidates have both media and pharmaceutical analytical experience.Location : Commutable proximity to NYC for a hybrid role with 1-2 days in office, remote East Coast option will be considered.Requirements Master's degree, or bachelor's degree plus equivalent experience in a STEM field, such as Statistics, Mathematics, Engineering, Biostatistics, Econometrics, Economics, Finance, Epidemiology, Life Sciences or Public Health. 5 - 7 years advanced analytics and data experience in healthcare systems, health-tech or pharmaceutical industry, combined with background in digital marketing, consumer behavior or ad-tech. Agency experience is a plus.Proficiency in data analytics tools (SQL, Google Analytics / Big Query, Looker / Supersets / Tableau, Power BI, or similar). Strong proficiency in SQL is a must.Proficiency in accessing public databases for analysis, data discovery and insights generations is required.Ability to meet deadlines and flexibility to work constructively with shifting priorities.Solid task and team project management skills.What Will Set You Apart Statistical and hypothesis testing, including working knowledge of applications in media or health is a plus. Understanding of ML methodologies and workflows is a plus.Working knowledge of R and / or Python is highly preferred.Experience with digital advertisement measurement (including pharmaceutical advertisement) is a plus.#GD17Primary Location City / State : New York, New YorkAdditional Locations (if applicable) : Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected

California Applicants : Please see our CCPA / CPRA Privacy Act notice here.Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants : This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .

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Sr Analyst Strategy • White Plains, NY, United States