Sr Analyst-Digital Brand Advocate

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 75,000 - 125,000; Full time

Benefits offered by this job

401k with up to 4.25% match

Discounted Employee Stock PurchasePlan

Tuition-Free Education

10-week Maternity/Parental Leave

10% Associate Discount

Job summary

Lowe's Companies, Inc. in Mooresville, NC seeks a Sr Analyst-Digital Brand Advocate to optimize Lowe.com brand experiences. You will collaborate with suppliers and merchants to enhance product content, assortment, promotions and online engagement across channels.

You will analyze customer behavior, run strategic plans, and present findings to merchandising partners to align on key initiatives and drive growth.

Qualifications

• Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience.
• 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management.
• Proven experience with major consumer brands in digital space.
• Experience in optimizing flexible fulfillment models with a multi-channel retailer.

Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
• Serve as a mentor for less experienced analysts

Skills

Ecommerce

Digital Merchandising

Digital Marketing

Vendor Management

Data Analysis

Education

Bachelor's degree

Master's degree

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Sr Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Sr Analyst will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

What You Will Do

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
• Serve as a mentor for less experienced analysts

Minimum Qualifications

• Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
• 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management
• Proven experience with major consumer brands and how to support and differentiate them in the digital space
• Experience in optimizing flexible fulfillment models with a multi-channel retailer

Preferred Skills/Education

• Master’s degree in business, marketing, finance, statistics or related field

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range: $74,600.00 - $124,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.