Sr Analyst, Consumer Insights and Analytics Analyst

New Balance Athletics, Inc.; Boston (MA); Hybrid; USD 82,000 - 129,600; Full time

Benefits offered by this job

Medical, dental, vision, life insurance

Online learning and development courses

4 weeks vacation

401(k) plan

Generous parental leave

Job summary

New Balance Athletics, Inc. is seeking a Senior Analyst for Global Consumer Insights & Analytics in Boston, MA. This role focuses on integrating consumer insights into product creation and marketing strategies while leading data analysis to support in-regional strategies.

The ideal candidate will have over 4 years of experience in market research, hands-on skills in data analysis, and a collaborative mindset. The position supports a hybrid work model and offers a competitive salary range.

Qualifications

• 4+ years of professional experience in Market Research and/or Consumer Insights.
• Hands-on experience with survey writing, programming, and data analysis.
• Expertise in leading consumer data-driven analyses.

Responsibilities

• Collaborate with teams to define research objectives.
• Execute primary research to sharpen product line.
• Support qualitative and quantitative market research.

Skills

Market Research

Consumer Insights

Data Analysis

Statistical Knowledge

Survey Design

Focus Groups

Microsoft Office Suite

Business Analytics

Marketing

Education

Undergraduate degree in Business Analytics, Economics, Marketing, Statistics or related field

Job description

Job Mission

The Senior Analyst, Global Consumer Insights & Analytics, will work closely with the Global Consumer Insight & Analytic Pillar leads and supporting stakeholders across business functions to embed consumer insights into our product creation, marketing, channel and Go‑To‑Market (GTM) processes. This role will support seasonal consumer, product and commercial research across categories and bring a focused North America regional perspective through the GTM process. The Senior Analyst will also lead North America wholesale data analysis and dashboard, providing ongoing analyses and reports to support in‑regional strategies and understanding of the wholesale market monthly, quarterly, and yearly.

Major Accountabilities

• Collaborate with cross‑functional, global, and regional teams to define business objectives for consumer research for key footwear and apparel models and/or consumer categories.
• Execute end‑to‑end product and channel primary research to understand what resonates with the target consumer, sharpening our product line and/or ability to sell‑in to retailers and sell‑through to consumers.
• Support qualitative and quantitative primary market research to uncover latent consumer needs and contribute to cross‑functional strategies to meet these needs.
• Lead data‑driven analysis, reporting, and communication of product industry trends, making recommendations for how New Balance should address them.
• Present insights from the above workstreams to category leaders and other cross‑functional stakeholders.

Requirements for Success

• 4+ years of professional experience in Market Research and/or Consumer Insights.
• Expertise in leading consumer data‑driven analyses and turning consumer insights into actionable business recommendations via compelling storytelling.
• Hands‑on experience with survey writing, programming, and data analysis.
• Foundational statistical knowledge for analyzing quantitative data.
• Experience with qualitative consumer research techniques such as focus groups, in‑depth interviews, and/or shopalongs.
• Collaborative mindset and passion for athletic footwear/apparel industry and the New Balance brand.
• Proficiency working with Microsoft Office Suite; undergraduate degree preferably in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or related field.

Compensation

Boston, MA Headquarters – Salary range: $82,000.00 – $129,600.00 per year, varying based on relevant experience, time in role, internal equity, geographic location, and more.

Benefits

• Medical, dental, vision, life insurance and 401(k).
• Online learning and development courses, tuition reimbursement, lifestyle reimbursement.
• Paid time off: 4 weeks vacation, 12 holidays, generous parental leave.
• Hybrid work model with flexible schedule.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran or any other protected status.