Sr Analyst, Consumer Insights and Analytics Analyst

New Balance; Boston (MA); Hybrid; USD 82,000 - 129,600; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Tuition reimbursement

Yearly $1,000 lifestyle reimbursement

4 weeks of vacation

12 holidays

Generous parental leave

Job summary

New Balance seeks a Senior Analyst for Global Consumer Insights & Analytics in Boston, MA. This role involves collaborating with global teams to embed consumer insights into product creation and marketing processes. Candidates should have over 4 years of experience in market research, strong analytical skills, and a passion for the athletic footwear/apparel industry.

Benefits include comprehensive health coverage, 401(k), and a flexible hybrid work schedule.

Qualifications

• 4+ years of professional experience in Market Research and/or Consumer Insights.
• Expertise in leading consumer data-driven analyses and making actionable business recommendations.
• Experience with qualitative consumer research techniques.

Responsibilities

• Collaborate with cross-functional teams to define business objectives for consumer research.
• Execute product and channel primary research to understand target consumer.
• Lead data-driven analysis and reporting of product industry trends.

Skills

Market Research

Consumer Insights

Data Analysis

Survey Writing

Qualitative Research

Statistical Knowledge

Microsoft Office Suite

Education

Undergraduate degree in Business Analytics, Economics, Marketing, Statistics, or related field

Job description

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Job Mission

The Senior Analyst, Global Consumer Insights & Analytics, will work closely with the Global Consumer Insight & Analytic Pillar leads and supporting stakeholders across business functions to embed consumer insights into our product creation, marketing, channel and Go-To-Market (GTM) processes. This role will support seasonal consumer, product and commercial research across categories and bring a focused North America regional perspective through the GTM process. This will directly influence product line decisions and marketing/positioning each season and connect Global Strategies to the regional North America strategies in the GTM process. The Senior Analyst will also lead in the North America wholesale data analysis and dashboard. Ongoing wholesale data analyses and reports will be conducted to support in-regional strategies and understanding of the wholesale market monthly, quarterly, and yearly.

Major Accountabilities

• Collaborate with cross-functional, global, and regional teams to define business objectives for consumer research for key footwear and apparel models and/or consumer categories.
• End-to-end execution of product and channel primary research to understand what resonates with the target consumer, sharpening our product line and/or ability to sell-in to retailers and sell-through to consumers.
• Support in qualitative and quantitative primary market research to uncover latent consumer needs and contribute to cross-functional strategies to meet these needs.
• Lead data-driven analysis, reporting, and communication of product industry trends, making recommendations for how New Balance should address them.
• Present insights from the above workstreams to category leaders and other cross-functional stakeholders.

Requirements for Success

• 4+ years of professional experience in Market Research and/or Consumer Insights
• Expertise in leading consumer data-driven analyses and turning consumer insights into actionable business recommendations via compelling storytelling
• Expertise with hands‑on survey writing, programming, and data analysis
• Foundational statistical knowledge for analyzing quantitative data
• Experience with qualitative consumer research techniques, such as focus groups, in-depth interviews, and/or shopalongs
• A collaborative mindset and working style
• Passion for athletic footwear/apparel industry and the New Balance brand
• Proficiency working with Microsoft Office Suite required
• Undergraduate degree, preferably in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or a related field

Boston, MA - Headquarters. Pay range: $82,000.00 – $105,800.00 – $129,600.00 annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more).

Benefits

New Balance offers a comprehensive benefits package including medical, dental, vision, life insurance and 401(k). Additional perks include online learning and development courses, tuition reimbursement, student loan support, mentorship programs, a yearly $1,000 lifestyle reimbursement, 4 weeks of vacation, 12 holidays and generous parental leave.

Temporary associates receive three options for medical, dental and vision insurance and an associate discount.

Part-time associates receive 401(k), short-term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

Our North American hybrid model encourages rich in-person experiences with three days per week in office (Tuesday, Wednesday, Thursday) and a “Work from Anywhere” allowance for four weeks per calendar year.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.