Senior Insights Analyst — Global Consumer Analytics

New Balance; Boston (MA); Hybrid; USD 82,000 - 129,600; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Tuition reimbursement

Yearly $1,000 lifestyle reimbursement

4 weeks of vacation

12 holidays

Generous parental leave

Job summary

New Balance seeks a Senior Analyst for Global Consumer Insights & Analytics in Boston, MA. This role involves collaborating with global teams to embed consumer insights into product creation and marketing processes. Candidates should have over 4 years of experience in market research, strong analytical skills, and a passion for the athletic footwear/apparel industry.

Benefits include comprehensive health coverage, 401(k), and a flexible hybrid work schedule.

Qualifications

• 4+ years of professional experience in Market Research and/or Consumer Insights.
• Expertise in leading consumer data-driven analyses and making actionable business recommendations.
• Experience with qualitative consumer research techniques.

Responsibilities

• Collaborate with cross-functional teams to define business objectives for consumer research.
• Execute product and channel primary research to understand target consumer.
• Lead data-driven analysis and reporting of product industry trends.

Skills

Market Research

Consumer Insights

Data Analysis

Survey Writing

Qualitative Research

Statistical Knowledge

Microsoft Office Suite

Education

Undergraduate degree in Business Analytics, Economics, Marketing, Statistics, or related field

Job description

New Balance seeks a Senior Analyst for Global Consumer Insights & Analytics in Boston, MA. This role involves collaborating with global teams to embed consumer insights into product creation and marketing processes. Candidates should have over 4 years of experience in market research, strong analytical skills, and a passion for the athletic footwear/apparel industry.

Benefits include comprehensive health coverage, 401(k), and a flexible hybrid work schedule.