Senior Analyst, Consumer Insights & Analytics (NA)

New Balance Athletics, Inc.; Boston (MA); Hybrid; USD 82,000 - 129,600; Full time

Benefits offered by this job

Medical, dental, vision, life insurance

Online learning and development courses

4 weeks vacation

401(k) plan

Generous parental leave

Job summary

New Balance Athletics, Inc. is seeking a Senior Analyst for Global Consumer Insights & Analytics in Boston, MA. This role focuses on integrating consumer insights into product creation and marketing strategies while leading data analysis to support in-regional strategies.

The ideal candidate will have over 4 years of experience in market research, hands-on skills in data analysis, and a collaborative mindset. The position supports a hybrid work model and offers a competitive salary range.

Qualifications

• 4+ years of professional experience in Market Research and/or Consumer Insights.
• Hands-on experience with survey writing, programming, and data analysis.
• Expertise in leading consumer data-driven analyses.

Responsibilities

• Collaborate with teams to define research objectives.
• Execute primary research to sharpen product line.
• Support qualitative and quantitative market research.

Skills

Market Research

Consumer Insights

Data Analysis

Statistical Knowledge

Survey Design

Focus Groups

Microsoft Office Suite

Business Analytics

Marketing

Education

Undergraduate degree in Business Analytics, Economics, Marketing, Statistics or related field

Job description

New Balance Athletics, Inc. is seeking a Senior Analyst for Global Consumer Insights & Analytics in Boston, MA. This role focuses on integrating consumer insights into product creation and marketing strategies while leading data analysis to support in-regional strategies.

The ideal candidate will have over 4 years of experience in market research, hands-on skills in data analysis, and a collaborative mindset. The position supports a hybrid work model and offers a competitive salary range.