Sr Analyst, CoBrand Acq Direct Marketing

Delta Air Lines, Inc.; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Profit sharing

401(k)

Paid time off

Health benefits

Flight privileges

Career development

Employee discounts

Job summary

Delta Air Lines, Inc. seeks a Senior Analyst in Direct Marketing to drive growth for the SkyMiles U.S.-based co-branded portfolio. You will manage direct mail and landing page campaigns, work with American Express and agencies, and optimize performance based on real-time data.

You will partner with cross-functional teams to plan large-scale campaigns, brief creatives, and ensure timely delivery within budget. Strong analytical and collaboration skills are essential.

Qualifications

• The role focuses on end-to-end direct marketing channel management for U.S.-based co-branded credit card programs.
• Requires ability to analyze performance data and make real-time optimization decisions.
• Experience managing campaigns with cross-functional teams and external agencies.

Responsibilities

• Lead implementation, measurement and optimization of direct mail and landing page campaigns.
• Manage day-to-day channel activities: timing, assets, performance, profitability.
• Brief and guide creative development and manage agency partners.
• Collaborate across teams to deliver large-scale campaigns on time and within budget.
• Influence marketing strategy with key partners and stakeholders.
• Extract insights from data and translate into actionable recommendations.
• Report outcomes to senior leadership and stakeholders.

Skills

Direct marketing

Campaign management

Data analysis

Cross-functional collaboration

Communication

Education

High school diploma

Tools

Direct Mail platforms

Landing page tools

Job description

How you'll help us Keep Climbing (overview & key responsibilities)

It is an exciting time to work in SkyMiles, the award-winning loyalty program of Delta Air Lines. SkyMiles has experienced tremendous growth over the last five years and is more important to the future success of Delta than ever before. The SkyMiles team delivers an experience that creates an emotional connection with our customers that goes beyond the hustle and bustle of air travel.

The SkyMiles Program is a key foundation for the multi-billion-dollar Delta SkyMiles American Express Card portfolio, one of the fastest growing, highest margin businesses within Delta. The team is driving consistent double-digit portfolio growth, anchored by our record-breaking card acquisition, with more than a million customers choosing to take out a Delta co-brand card each year.

Senior Analyst, Direct Marketing will help us continue above-industry growth and 1M+ customer sign-ups per year.

The successful candidate will possess the following characteristics: 1) a strategic thinker who is able to resolve hurdles and collaborate in a cross-functional, dynamic and fast paced environment 2) Organized and detail oriented with a track record of successful project management 3) Understands the importance of data and reporting, tracking results in real time and optimizing from them.

The Senior Analyst, Co-Brand Acquisitions Direct Marketing will be responsible for Direct Marketing channel management for Delta’s U.S.-based Co-Branded Credit Card portfolio in partnership with American Express, with a goal of growing new customer acquisition via Direct channels such as Direct Mail & targeted web pages.

• Partner with American Express, agencies and Delta Marketing teams to lead the implementation, measurement and optimization of direct mail and targeted landing page channels

• Responsible for day-to-day channel management, including campaign timing, project managing assets, monitoring performance and product profitability

• Lead briefing and creative development of campaigns and manage agency partner

• Collaborate with internal and external teams and successfully plan and deliver on large scale/high priority campaigns on time and within budget

• Influence channel marketing strategy in conjunction with key partners and stakeholders

• Utilize strong analytical skills to assess performance by extracting and evaluating complex data and turning it into concise and actionable recommendations

• Communicate with senior leadership, both inside and outside of the organization, about marketing initiatives and channel performance

What you need to succeed (minimum qualifications)

• Is at least 18 years of age and has authorization to work in the United States.

• Possesses a high school diploma, GED, or high school equivalency.

• Embraces diverse people, thinking, and styles.

• Consistently prioritizes safety and security of self, others, and personal data.

• Minimum of 2 years related work experience

• Experience in developing marketing channel strategies, project plans and executing them within budget, on time, and to positive results

• Ability to balance tactical project management with strategic thinking/approach

• Must have excellent interpersonal skills with the ability to work collaboratively across internal and external teams

• Must be results-oriented, proactive, highly organized and have strong attention-to-detail

• Must be comfortable with continuously changing opportunities and priorities

• Position requires 4 days in office per week

What will give you a competitive edge (preferred qualifications)

• Experience leading and project managing cross-divisional projects is strongly preferred

• Experience developing creative assets on either the agency or client side is highly preferred

• Direct marketing and/or digital (direct mail, email, landing page creative development, digital banners etc.) channel experience is preferred

Benefits and Perks to Help You Keep Climbing

Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience, Servant Leadership, and Teamwork – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

• Competitive salary, industry-leading profit sharing program, and performance incentives

• 401(k) with generous company contributions up to 9%

• Paid time off including vacation, holidays, paid personal time, maternity and parental leave

• Comprehensive health benefits including medical, dental, vision, short/long term disability and life benefits

• Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages

• Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health

• Domestic and International space-available flight privileges for employees and eligible family members

• Career development programs to achieve your long-term career goals

• World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint

• Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies

• Recognition rewards and awards through the platform Unstoppable Together

• Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare

Delta Air Lines, Inc. is an Equal Employment Opportunity / Affir If you are a qualified individual, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings through this site, apply for jobs through Delta’s online system, or at any point in the selection process. To request a reasonable accommodation, please click here