Senior Analyst, Direct Marketing — Growth & Channel Optimization

Delta Air Lines, Inc.; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Profit sharing

401(k)

Paid time off

Health benefits

Flight privileges

Career development

Employee discounts

Job summary

Delta Air Lines, Inc. seeks a Senior Analyst in Direct Marketing to drive growth for the SkyMiles U.S.-based co-branded portfolio. You will manage direct mail and landing page campaigns, work with American Express and agencies, and optimize performance based on real-time data.

You will partner with cross-functional teams to plan large-scale campaigns, brief creatives, and ensure timely delivery within budget. Strong analytical and collaboration skills are essential.

Qualifications

• The role focuses on end-to-end direct marketing channel management for U.S.-based co-branded credit card programs.
• Requires ability to analyze performance data and make real-time optimization decisions.
• Experience managing campaigns with cross-functional teams and external agencies.

Responsibilities

• Lead implementation, measurement and optimization of direct mail and landing page campaigns.
• Manage day-to-day channel activities: timing, assets, performance, profitability.
• Brief and guide creative development and manage agency partners.
• Collaborate across teams to deliver large-scale campaigns on time and within budget.
• Influence marketing strategy with key partners and stakeholders.
• Extract insights from data and translate into actionable recommendations.
• Report outcomes to senior leadership and stakeholders.

Skills

Direct marketing

Campaign management

Data analysis

Cross-functional collaboration

Communication

Education

High school diploma

Tools

Direct Mail platforms

Landing page tools

Job description

Delta Air Lines, Inc. seeks a Senior Analyst in Direct Marketing to drive growth for the SkyMiles U.S.-based co-branded portfolio. You will manage direct mail and landing page campaigns, work with American Express and agencies, and optimize performance based on real-time data.

You will partner with cross-functional teams to plan large-scale campaigns, brief creatives, and ensure timely delivery within budget. Strong analytical and collaboration skills are essential.