Sr. Account Manager, Executive Accounts

Gannett | USA TODAY NETWORK; United States; Remote; USD 70,000 - 82,000; Full time

Job summary

Gannett | USA TODAY NETWORK is seeking an Sr. Account Manager to serve as a trusted marketing partner for clients, guiding advertising strategies across paid search, programmatic display, social media, digital and print media.

You will build strong relationships, translate campaign data into actionable insights, and collaborate with Sales, Optimization, Digital Solutions, and Ad Operations to deliver measurable results in a dynamic, fast-paced environment.

Qualifications

• 3+ years of client-facing account management, customer success, or client service experience.
• 2+ years of experience managing digital advertising campaigns.
• Strong knowledge of digital marketing strategies and channels including PPC/paid search, programmatic display, paid social, email marketing, lead generation, and digital analytics/GA4.
• Experience reviewing campaign performance and translating data into actionable recommendations.
• Proven ability to build strong relationships and communicate confidently with clients.
• Strong analytical and problem-solving skills with a proactive approach to identifying opportunities.
• Excellent written and verbal communication skills.
• Ability to collaborate across Sales, Operations, Optimization, and cross-functional teams.
• Comfortable working in a fast-paced, evolving digital marketing environment.
• Strong attention to detail with the ability to manage multiple clients and priorities.
• Working proficiency with Excel and PowerPoint.
• Google Ads and Google Analytics certification.

Responsibilities

• Build and grow strong client relationships, serving as a trusted advisor for their marketing needs.
• Partner closely with Sales and Optimization teams to understand client goals and develop effective digital marketing strategies.
• Manage and anticipate client expectations while maintaining proactive, transparent communication.
• Lead regular client performance conversations, translating campaign data into clear insights, recommendations, and next steps.
• Monitor campaign performance and identify opportunities to improve results and maximize client ROI.
• Help clients understand and leverage marketing solutions across paid search, display, social media, organic presence, digital, and print channels.
• Recommend new strategies and advertising solutions based on performance trends, changing business needs, and emerging marketing opportunities.
• Collaborate with internal teams to troubleshoot challenges, optimize campaigns, and ensure client objectives are met.
• Help create a consistent marketing approach across multiple channels and platforms.
• Stay informed on digital marketing trends, advertising technology, analytics, and evolving best practices.
• Look for opportunities to strengthen client partnerships, improve workflows, and deliver an outstanding customer experience.

Skills

Client management

Digital advertising

PPC/paid search

Programmatic display

Paid social

Google Analytics GA4

Excel

PowerPoint

Communication

Analytics

Problem solving

Team collaboration

Education

Bachelor’s degree in Business/Marketing/Advertising/Communications/Economics/Finance/Public Relations/Journalism/English

Tools

Excel

PowerPoint

GA4

Job description

Are you passionate about digital marketing, client success, and using data to drive results? We’re looking for an Account Manager who can build strong client relationships while helping businesses get the most from their marketing investment.

As an Sr. Account Manager, you’ll serve as a trusted marketing partner and primary point of contact for your clients after the sale. You’ll help develop and manage advertising strategies across channels including paid search, programmatic display, social media, digital and print media, using campaign data and insights to help clients achieve their business goals.

This is a great opportunity for someone who enjoys the combination of client relationship management, digital marketing strategy, analytics, and problem solving. You’ll collaborate with Sales, Optimization, Digital Solutions, and Ad Operations teams to deliver an exceptional client experience and measurable results.

What You’ll Do

• Build and grow strong client relationships, serving as a trusted advisor for their marketing needs.
• Partner closely with Sales and Optimization teams to understand client goals and develop effective digital marketing strategies.
• Manage and anticipate client expectations while maintaining proactive, transparent communication.
• Lead regular client performance conversations, translating campaign data into clear insights, recommendations, and next steps.
• Monitor campaign performance and identify opportunities to improve results and maximize client ROI.
• Help clients understand and leverage marketing solutions across paid search, display, social media, organic presence, digital, and print channels.
• Recommend new strategies and advertising solutions based on performance trends, changing business needs, and emerging marketing opportunities.
• Collaborate with internal teams to troubleshoot challenges, optimize campaigns, and ensure client objectives are met.
• Help create a consistent marketing approach across multiple channels and platforms.
• Stay informed on digital marketing trends, advertising technology, analytics, and evolving best practices.
• Look for opportunities to strengthen client partnerships, improve workflows, and deliver an outstanding customer experience.

What You Bring

• 3+ years of client-facing account management, customer success, or client service experience.
• 2+ years of experience managing digital advertising campaigns.
• Strong knowledge of digital marketing strategies and channels, including PPC/paid search, programmatic display, paid social, email marketing, lead generation, and digital analytics/GA4.
• Experience reviewing campaign performance and translating data into actionable client recommendations.
• Proven ability to build strong relationships and communicate confidently with clients.
• Strong analytical and problem-solving skills with a proactive approach to identifying opportunities.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively across Sales, Operations, Optimization, and other cross-functional teams.
• Comfortable working in a fast-paced, evolving digital marketing environment.
• Strong attention to detail with the ability to manage multiple clients and priorities.
• Working proficiency with Excel and PowerPoint.
• Google Ads and Google Analytics certification.

What Will Make You Successful

You’ll thrive in this role if you:

• Love building relationships and becoming a trusted partner to your clients.
• Are curious about what drives marketing performance and business growth.
• Enjoy digging into campaign data and turning numbers into meaningful recommendations.
• Can make complex digital marketing concepts easy for clients to understand.
• Are comfortable navigating change and adapting as marketing technology and client needs evolve.
• Take ownership and proactively look for ways to improve client results.
• Enjoy working collaboratively and believe the best solutions often come from bringing the right people together.

Education

Bachelor’s degree in Business, Marketing, Advertising, Communications, Economics, Finance, Public Relations, Journalism, English, or a related field.

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The annualized base salary for this role will be $70 000,00 - $82,000.00. Variable compensation is not reflected in these figures and based on the role may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.