Sports Creator Growth & Strategy Manager

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok’s Sports Product Team in Los Angeles seeks an experienced product strategy and operations manager to orchestrate cross-time-zone initiatives, identify user needs, and drive innovative opportunities in the sports content ecosystem.

You will own the strategy for sports creators, build scalable supply, design onboarding and monetization mechanisms, and collaborate with product, data, and regional teams to grow creator ecosystems.

Qualifications

• Bachelor’s degree or above with 5+ years of experience in creator operation, ecosystem strategy, or platform strategy in content communities.
• Strong strategic thinking and analytical skills, able to design systematic solutions from a macro perspective.
• Excellent cross-cultural understanding, communication and persuasion, organizational coordination, and execution skills.

Responsibilities

• Ensure high quality sports content and creators' growth to bring more creativity and value to TikTok.
• Develop overall strategy for sports creators, including goal setting, expansion playbooks, metric framework development, and scalable supply strategies across regions.
• Design and iterate creator growth mechanisms, including onboarding, education, monetization, and tiered management approaches.
• Analyze creator ecosystem data to identify gaps and opportunities, and formulate actionable strategies to improve creator retention and activity.
• Collaborate with product, data, and regional teams to implement strategies and build sustainable creator ecosystems.

Skills

Strategic thinking

Analytical skills

Cross-cultural understanding

Communication

Execution

Education

Bachelor’s degree or above

Job description

TikTok’s Sports Product Team in Los Angeles seeks an experienced product strategy and operations manager to orchestrate cross-time-zone initiatives, identify user needs, and drive innovative opportunities in the sports content ecosystem.

You will own the strategy for sports creators, build scalable supply, design onboarding and monetization mechanisms, and collaborate with product, data, and regional teams to grow creator ecosystems.