Sponsorship Program Manager, AWS Global Brand Partnerships

Amazon Inc.; Seattle (WA); On-site; USD 120,000 - 190,000; Full time

Job summary

Amazon AWS is seeking a Sponsorship Program Manager to own the operational excellence and delivery of the Global Sponsorship Program across Summit, Field, and Industry events. You will manage a multi-million-dollar sponsorship portfolio for learning events, overseeing end-to-end enablement, benefits delivery, and financial stewardship with partners.

You will partner with internal teams and external agencies, drive program execution, floorplan strategy, post-sale operations, and reporting to

Responsibilities

• Own end-to-end post-sale operational execution, including project management oversight of all sponsorship program elements
• Lead operational execution of all sponsor benefits, including booth builds, sponsor pavilions, access management, tool benefits implementation, and deliverable tracking
• Create and implement scalable processes for tracking and reporting workback schedules
• Drive onsite preparation and execution across all sponsored elements
• Serve as primary sponsorship Enablement stakeholder in strategic planning meetings
• Own sponsorship budget reporting and reconciliation with agency partners
• Own pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
• Develop and maintain comprehensive tracking mechanisms for all operational program elements
• Create and deliver regular progress reports to account management stakeholders
• Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
• Oversee agency execution across multiple workstreams including project management and timeline adherence, booth construction and sponsor pavilion management, content submissions
• Partner with central Sponsorship Operations Enablement team associated with Exhibitor Resource Center construction, tool management, and lead reporting
• Build and maintain strong relationships with key internal teams and external partners
• Own sponsorship alias management and escalations, ensuring SLAs are met and tooling optimized
• Review weekly communications and enablement materials including documentation sent to sponsors
• Build a calendar of resource hub articles to support sponsor enablement and assigns ownerships to key contributors

Job description

As a Sponsorship Program Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our Summit, Field, and Industry event programs. You will support the management of a multi-million-dollar portfolio of sponsorships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship enablement strategy, execution, benefits delivery, and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.

Key job responsibilities

Strategic Oversight & Package Management

• Serve as subject matter for best practices on sponsorship program execution and enablement
• Own relationships with 3rd party event agencies, guiding them to ensure timely delivery of sponsorship program deliverables
• Drive floorplan strategy in partnership with Global Events team
• Serve as a primary sponsor enablement contact for sponsoring partners, ensuring a high bar for sponsor communications
• Contribute to the development of project plans and help in managing all deliverables and timelines associated with sponsorship.

Program Execution Delivery & Operational Excellence

• Own end-to-end post-sale operational execution, including comprehensive project management oversight of all sponsorship program elements
• Lead operational execution of all sponsor benefits, including:
  • Booth builds and selection processes
  • Sponsor pavilions and access management
  • Tool benefits implementation
  • Deliverable execution and tracking
• Create and implement scalable processes for tracking and reporting workback schedules
• Drive onsite preparation and execution across all sponsored elements
• Serve as primary sponsorship Enablement stakeholder in strategic planning meetings

Financial Management & Reporting

• Own sponsorship budget reporting and reconciliation with agency partners
• Own pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
• Develop and maintain comprehensive tracking mechanisms for all operational program elements
• Create and deliver regular progress reports to account management stakeholders

Stakeholder & Agency Management

• Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
• Oversee agency execution across multiple workstreams including:
  • Project management and timeline adherence
  • Booth construction and sponsor pavilion management
  • Content submissions
• Partner with central Sponsorship Operations Enablement team associated with Exhibitor Resource Center construction, tool management, and lead reporting
• Build and maintain strong relationships with key internal teams and external partners

Communications and Enablement

• Own sponsorship alias management and escalations. Ensure alias SLAs are being met by agency team and support with tooling optimization
• Review weekly communications and enablement materials including documentation (webinar decks, KBYGs, etc.) sent to sponsors
• Build a calendar of resource hub articles to support sponsor enablement and assigns ownerships to key contributors

A day in the life

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

About the team

Part of AWS Marketing – Global Brand Partnerships, the Global Sponsorship Program creates strategic, ROI generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The Global Sponsorship program is designed to 1/engage customers with quality sponsor developed content, education, and networking; 2/deliver partner shared leads and ROI to sponsors; 3/optimize revenue cost recovery for AWS Marketing; and 4/execute a sponsorship program aligned to AWS business priorities. We design sponsorship programs with equal focus on our four goals. AWS Marketing events with sponsorship programs include re:Invent, re:Inforce, Commercial and Public Sector Summits, industry events, third-party programs, executive marketing events, and field programs.